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In this issue

1.	How-To: The Marketing Impact of AI and Machine-Learning: 3 Predictions by 51 Experts
2.	Quick Take: 4 Ways You Should Use Customer Reviews [Infographic—sponsored by Trustpilot]
3.	PRO Take 10: Get the Most Out of Your Mobile SEO Strategy
4.	Survey Says: The Most Important Social Network for Influencers
5.	Infographic: Six Digital Marketing Trends to Budget for Today

Join us on June 9 for our free Content Marketing Virtual Conference to learn everything you need to know—from creation through distribution—to become a more sophisticated content marketer.

How-To

The Marketing Impact of AI and Machine-Learning: 3 Predictions by 51 ML Marketing Executives

By Daniel Faggella

Machine-learning (ML) startups are flourishing, and companies are predicating their value proposition on artificial intelligence (AI). That's because both ML and AI will likely have immense impact on profitability—and transform marketing. Read More

Four Ways Businesses Should Use Customer Reviews [Infographic]

By Trustpilot [Sponsored Article]

With consumer trust of brands at an all-time low, customer reviews are more important than ever—both to buyers, who use them to make decisions, and to brands, which should be using them to boost revenue. How? Here are some tips on how to harness the power of online reviews. Read More

FOR PRO Members

Take 10: Get the Most Out of Your Mobile SEO Strategy

In just 10 minutes, we'll walk you through the most recent—and upcoming—changes that will transform search and enable you to reach and win new customers. You'll walk away with actionable steps to get your site found by your customers on their phones and tablets. Read More

We've announced the B2B Marketing Forum conference program. Check it out and don't forget to register by May 31 to save $400 (PRO members save more).

Survey Says

The Most Important Social Network for Influencers

By Ayaz Nanji

Instagram is both the most used social network by influencers and the top social network influencers focus on, according to recent research from Hashoff. Read More

AT-A-GLANCE

Six Digital Marketing Trends to Budget for Today [Infographic]

By Laura Forer

With so many marketing digital trends, where do you focus your efforts? Here are six of the biggest trends that marketers should be budgeting for. Read More

event calendar

May 18	Teach Me How—How to Harness UX as Your Secret Marketing Weapon
Jun 1	Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Jun 9	Virtual Conference—Content Marketing \| You've Got This!
Jun 15	Teach Me How—How to Create and Measure Content That Converts
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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