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In This Issue
+ How-To: LeBron James's Five Keys to Marketing Success
+ #SocialSkim: Most Engaging Twitter and Facebook Topics; Scaling Content
+ PRO Toolkit: Email Campaign Planner
+ Survey Says: Counteroffers by Employers Are Becoming More Common
+ My View: The Real Reason Public Relations Is Getting Killed
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Advertisement  Marketers are always being asked to do more with less. But sometimes our go-to solutions for getting more work done are actually getting in our way. Read the 5 Dangerous Creative Productivity Myths ebook to learn the truth.
How-To LeBron James's Five Keys to Marketing Success
By Josh Haynam
LeBron James is one of the greatest basketball players ever. Even when his natural ability reaches its limit, he continues to improve by using simple principles that can be directly applied to your marketing efforts. Read More
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PRO Toolkit: Email Campaign Planner
This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More
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Advertisement  5 Tips to Get Back Time to be Creative – free ebook. Your go-to methods for getting work done are actually getting in your way. Read the 5 Most Dangerous Creative Productivity Myths ebook and take your work to the next level.
Survey Says
Counteroffers by Employers Are Becoming More Common
By Ayaz Nanji
One in five marketing and ad executives say it has become more common for their company to issue counteroffers to employees who have received outside job offers, according to a recent report from The Creative Group. Read More
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Quick Take
#SocialSkim: Most Engaging Topics on Twitter and Facebook, Platform Updates, Scaling Content...
By Angela Natividad
Learn what branded vids won mothers' hearts, which topics engage most on Twitter and Facebook (and how to take advantage of them), what's new with social platforms, and how one brand used a compulsive (and sometimes annoying) Instagram trend to boost its own renown. It's all a hop, a skip, and a skim away! Read More
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My View The Real Reason Public Relations Is Getting Killed
By Lyndon Johnson
Recently, a MarketingProfs article claimed that the Information Age has killed public relations. Sure, PR may be at an all-time low, but instead of trying to lay blame we should be looking in the mirror. Read More
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May 20
 FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
May 22
 PRO Seminar—Get Your Sales and Marketing Teams on the Same Page to Meet Customer Needs
Jun 3
 FREE Seminar—Ten Steps to Planning a Successful Webinar
Jun 12
 PRO Seminar—Talk Savvy—Smart Communication for a Social World
Jun 12
 MarketingProfs University—Marketing Writing Bootcamp 16 all new classes for 2014
Jun 13
 Virtual Conference—Content Marketing: Curate the "perfect" content FREE!
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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