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In This Issue
+ How-To: Four Facets of Strategic Storytelling
+ PRO: Seminar—Accelerating Sales With Competitive Intelligence
+ Survey Says: Email and Search Still Sway Most Online Buyers
+ Quick Take: Five Twitter Sentiment-Tracking Tools for Any Budget
+ My View: Seven Reasons Your Blog Sucks (and What to Do About It)
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How-To Four Facets of Strategic Storytelling
By Bill Baker
The corporate community has recently recognized the potency of using storytelling strategically—to position brands, transform business, and engage and align employees. Here are four facets of strategic storytelling that'll help you better understand what it is and how it works. Read More
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PRO PRO Seminar: Accelerating Sales With Competitive Intelligence
Join us Thursday, May 19 and learn how you can obtain clear and correct competitive insights (on a moment's notice)—and then use that information to accelerate sales growth. Read More
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Advertisement  Social CRM: Making Social Media Manageable
Need help managing your social media initiatives? A Social CRM tool lets you listen, publish, manage and measure social activity all in one place to create a more engaged network and achieve real business results. Learn how here.
Survey Says
Email and Search Still Sway Most Online Buyers
Email and search marketing still have the greatest influence on consumers' online buying behaviors. Though it generates awareness, social media is rarely associated with direct revenue. Read More
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Quick Take
Five Twitter Sentiment-Tracking Tools for Any Budget
Twitter's endless flow of real-time data can be overwhelming, but you don't have to navigate the vast Twitterverse alone. Arm yourself with these five sentiment-tracking tools without breaking the bank. Read More
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My View Seven Reasons Your Blog Sucks (and What to Do About It)
By Mark Ivey
Many companies aren't happy with their blogs and social media programs. They wonder why readers aren't engaging with them, becoming loyal fans, and buying their products. The problem is their content. It's weak, weak, weak. Read More
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@ginidietrich The Difference Between Engaged and Engaging by @dannybrown https:////bit.ly/l2PUC0
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Forum Today's Question
By sara.haun 5/12/2011 at 3:46 PM
I am developing a newsletter for a nonprofit that helps abused, neglected, and at-risk children. Any ideas what to call it? Go To Question
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May 12-27
 MarketingProfs University LIVE—Email Marketing Essentials save $200 with code MESSAGE
May 19
 PRO Seminar—Increasing Sales with Competitive Intelligence with Sean Campbell, Scott Swigart
May 24
 FREE Seminar—How to Get Heard in a Noisy Social Web World sponsored by Position 2
May 26
 PRO Seminar—Creating Fresh B2B Video Content All Year Long with Pete Savage
June 3
 Digital Marketing World—Mobile Marketing free online conference
June 7
 FREE Seminar—Leveraging Existing Relationships to Increase ROI sponsored by Experian
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA chart a course to more revenue
Jun 16-29
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
 
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