MarketingProfs Today: Reusing Old Content | Facebook TV-Like Shows, Algo Change | Personalization

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In this issue

1.	How-To: How to Reuse Old Content to Boost Your SEO and Keep Your Audience Engaged
2.	#SocialSkim: Facebook's Netflix-Like Shows, Algo Change; Snapchat's Scary Slump: 10 Stories
3.	PRO New Live Seminar: How to Harness User Experience as Your Secret Marketing Weapon
4.	Survey Says: What Grade Do Marketers Give Their Personalization Efforts?
5.	Infographic: How to Use Product Videos to Boost E-Commerce Sales

Join us on June 9 for or free Content Marketing Virtual Conference to learn everything you need to know—from creation through distribution—to become a more sophisticated content marketer.

How-To

How to Reuse Old Content to Boost Your SEO and Keep Your Audience Engaged

By On Yavin

How can you ensure a constant flow of new and engaging content to maintain your following and reach new audiences? And how can you improve your SEO? By cleverly recycling old content, you can solve both problems. Read More

FOR PRO Members

New Live Seminar: How to Harness User Experience as Your Secret Marketing Weapon

In this Teach Me How seminar, you'll learn how to identify your customers' current online experience and how you can make it unforgettably delightful. You'll leave with tools and tips to ensure every interaction your customers have is so positive that they can't wait to return. Read More

We've announced the B2B Marketing Forum conference program. Check it out and don't forget to register by May 31 to save $400 (PRO members save more).

Survey Says

What Grade Do Marketers Give Their Personalization Efforts?

By Ayaz Nanji

Are marketers pleased with the level of personalization in their own marketing efforts—and in the email, Web, and mobile channels they use? What grades do they give themselves? Read More

Quick Take

#SocialSkim: Facebook's Netflix-Like Shows, Algo Change; Snapchat's Scary Slump: 10 Stories This Week

By Christian Neri

Facebook eyes original TV-like shows for this summer; Snapchat scares investors, releases suite of new features to combat Instagram; Facebook's latest algorithm change; Instagram eyes global markets; the niche social media platform trend. Read More

AT-A-GLANCE

How to Use Product Videos to Boost E-Commerce Sales [Infographic]

By Laura Forer

Adding videos to your website can be an effective way to increase e-commerce sales. Check out this infographic to see how brands are using product videos to increase revenue. Read More

event calendar

May 18	Teach Me How—How to Harness UX as Your Secret Marketing Weapon
Jun 1	Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Jun 9	Virtual Conference—Content Marketing \| You've Got This!
Jun 15	Teach Me How—How to Create and Measure Content That Converts
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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