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In This Issue
+ How-To: Four Ways to Make Sure Structure Unleashes Your Creativity
+ PRO Take 10: Six Ways to Use Direct Mail More Effectively
+ Survey Says: Online Video Trends: Devices, Demographics, Audience Size
+ My View: Three Questions Every Brand's Story Must Answer
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Advertisement  Marketers are always being asked to do more with less. But sometimes our go-to solutions for getting more work done are actually getting in our way. Read the 5 Dangerous Creative Productivity Myths ebook to learn the truth.
How-To Four Ways to Make Sure Structure Unleashes Your Creativity
By Bryan Nielson
Creative marketers worry that organization, structure, and process take away from time that could be spent creating. But without structure and processes in place, you lose more time than you gain. Read More
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PRO Take 10: Six Ways to Use Direct Mail More Effectively
In just 10 minutes, we'll look at the anatomy of a successful direct mail piece, dive into six reasons direct mail is (still) effective, and show you how to boost the ROI of your direct mail campaigns. Read More
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Advertisement  5 Tips to Get Back Time to be Creative – free ebook. Your go-to methods for getting work done are actually getting in your way. Read the 5 Most Dangerous Creative Productivity Myths ebook and take your work to the next level.
Survey Says
Online Video Trends: Devices, Demographics, Audience Size
By Ayaz Nanji
American adults prefer original digital video content to news, sports, and daytime programming on television, and they like it almost as much as they do primetime TV, according to a report from the Interactive Advertising Bureau and GfK. Read More
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My View Three Questions Every Brand's Story Must Answer
By Chad Cipoletti
These three questions can help you create content that demonstrates who you are, where you're taking customers, and why you matter—in short, tell your brand's true story. Read More
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May 15
 PRO Seminar—Using Buyer Personas to Make an Impact on Your Marketing ROI
May 20
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May 22
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Jun 3
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Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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