Today's dose of marketing know-how.
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Tuesday, May 14, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. Your Rebranding Blueprint for Brand Transformation

2. Learn How to Master AI for Events sponsored

3. CMOs: The Top Martech Challenges for B2B Enterprises

4. Study: Scaling Your Event Program for ROI sponsored

5. US Companies That Recruit Most From Employee Referrals

6. Protect Your Castle MarketingProfs Master Class for PRO members

Scroll down for more useful resources.

Your Rebranding Blueprint for Brand Transformation
article
Your Rebranding Blueprint for Brand Transformation
Understand why and how you should redefine your brand to ensure market dominance. Embark on your rebranding journey with this compact guide and blueprint. Read now. »
Learn How to Master AI for Events
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Learn How to Master AI for Events
Ready to learn how cutting-edge AI can empower you to create memorable attendee experiences and drive exceptional results? Cvent's new e-book, "Mastering AI for Events," helps marketers use AI to take their events to the next level. Get the e-book now. »
CMOs: The Top Martech Challenges for B2B Enterprises
research
CMOs: The Top Martech Challenges for B2B Enterprises
Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research. Check out the study findings. »
Study: Scaling Your Event Program for ROI
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Study: Scaling Your Event Program for ROI
Events remain critical to growing pipeline and driving demand, making event ROI vital. Discover how you can improve event measurement and demonstrate ROI, deliver personalized audience experiences, and reinforce consistent execution across teams. Maximize your event ROI and efficiency. »
US Companies That Recruit Most From Employee Referrals
infographic
US Companies That Recruit Most From Employee Referrals
This infographic looks at the 20 companies in the United States with the highest share of job offers made to candidates who received employee referrals. Check out the infographic. »
Protect Your Castle
MarketingProfs Master Class for PRO Members
Your company's built up a nice kingdom. Gold is flowing. But your competitors have an eye on your little corner of the world. Starting to get nervous, you call up your wizard: "We need a spell of protection!" But instead of working some magic, he points to a hill: "We need better positioning."
Fix your positioning with this PRO Master Class
Profs Picks
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Ever wish there was a handbook—just for marketers and event organizers—on how to use AI for events? There is now... And it answers some of your burning questions, like how will AI impact the events you run? Will it help you be more efficient, or will it put your job at risk? In "Mastering AI for Events" you'll find helpful advice on getting started with AI; real-life examples of how AI is being used by marketers and event organizers; best-practices for crafting prompts, along with examples of prompts that you can use; and some of the most useful AI tools available to you and your team. Get your copy now—and master AI for events.
Afoot in the Neighborhood
MarketingProfs community goings-on
NEWLY LAUNCHED! Yet another brand-new AI weekly series! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.
ANNOUNCEMENT: Program & Speakers for MarketingProfs B2B Forum! Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... while it's still $600 off.
IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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