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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Thursday, May 14, 2020 |
| The Seven Worst ABM Mistakes (And How to Fix Them) | ||||
| These are some of the most common and costly mistakes that marketers make when adopting, implementing, and executing account-based marketing. But you can avoid making these 7 mistakes. Here's how. | ||||
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| 5 Tips to Take Your Marketing Presentations From Good Enough to Great | ||||
| From the MarketingProfs archives | ||||
| Marketers are often the default creators of presentations for conferences and webinars—even board meetings. And sales decks. These simple design and content tips can make your presentations more convincing and engaging. Check out one of our most popular articles of the past year. | ||||
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| PRO Subscriptions Just Got Even Better | ||||
| MarketingProfs PRO | ||||
| Now, PRO subscribers get access not only to all MarketingProfs courses but also to Marketing Writing Bootcamp and Storytelling Summit sessions—at no extra cost. Not PRO yet? Now is the perfect time to join. Go PRO today. | ||||
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| Account-Based Marketing Ad Match Rates Explained [Infographic] | ||||
| There are two ways to run ABM ads: by matching contacts, and by matching accounts. Both ways are valid, but each has its pitfalls—as well as its own match-rate metrics. This infographic helps explain it all. | ||||
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