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MarketingProfs
May 14, 2018 Vol. 17, No. 88
In this issue
1. How-To: Three Tips for Launching and Running a Podcast
2. Article: Five Ways to Use Social for SEO and Vice Versa [Sponsored]
3.  PRO  New Live Seminar: A PR Primer for Marketers: 5 Steps to Bigger Buzz
4. Survey Says: Are Brands Using Email and Marketing Automation Effectively?
5. Infographic: Email Personalization: The What, Why, and How of Hyper-Personalized Email
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Advertisement  This July we're celebrating all things writing. Get your ticket to Marketing Writing Bootcamp and join us for 3 live keynotes and 10 on-demand sessions. Kickoff July 12 with Ann Handley.
 
How-To
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Three Tips for Launching and Running a Podcast
By Shaun Hildner, Wailin Wong
The co-producers and co-hosts of Basecamp's Rework podcast offer some practical advice from the podcasting trenches. Keep these three tips in mind when starting and producing your own podcast. Read More
Today's Sponsored Article
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Five Ways to Use Social for SEO and Vice Versa
By Carolyn Lyden [Sponsored Content]
Social media and SEO are often viewed as mutually exclusive marketing practices. But that's not so. Here are five ways that SEO marketers and social media managers can work together. Read More
FOR  PRO  Members
Today's PRO Item
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New Live Seminar: A PR Primer for Marketers: Five Steps to Bigger Buzz
Reserve your spot for this upcomingTeach Me How seminar, where you'll learn about five simple, yet effective, ways to drive positive media coverage, establish thought leadership, and build brand buzz. Read More
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Advertisement  Is your writing feeling a little stale? Join us for our largest online event of the year: Marketing Writing Bootcamp. 13 sessions to help you write ridiculously well.
 
Survey Says
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Are Brands Using Email and Marketing Automation Effectively?
By Ayaz Nanji
Most marketers say their email automation and marketing automation skills are still works in progress and that they are not using many features effectively, according to research from GetResponse and SmartInsights. Read More
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AT-A-GLANCE
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Email Personalization: The What, Why, and How of Hyper-Personalized Email [Infographic]
By Laura Forer
Email personalization has evolved from [first name] in an email to an entire series of emails customized for preferences and behaviors. Check out the future of hyper-personalized email and see steps you can take to make it work for your marketing. Read More

event calendar

May 17
 Teach Me How—A PR Primer for Marketers: Five Steps to Bigger Buzz PRO
May 22
 FREE Seminar—Live Streaming for Marketers: How to Plan, Promote, and Execute
Jun 14
 Teach Me How— Content Marketing for Humans in the Age of Robots PRO
Jul 12
 Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13
 Virtual Conference—Content Marketing
Nov 13-16
 B2B Marketing Forum—Register by June 30 to save up to $400!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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