MarketingProfs Today: C-Suite Marketing | Reviews and Ratings | Costs, Benefits of Small Biz Ownership

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In this issue

1.	How-To: Five Proven Elements of B2B C-Suite Marketing
2.	Quick Take: Don't Run From Online Ratings: 4 Tips for the Age of Transparency
3.	PRO Seminar: Makeover: The Anatomy of a LinkedIn Company Page
4.	My View: The Real Cost of an Exasperating Online Returns Process
5.	Survey Says: The Costs and Benefits of Being a Small Business Owner [Infographic]

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How-To

Five Proven Elements of B2B C-Suite Marketing

By Tom Whatley

For many B2B marketers, getting in front of senior decision-makers is tough to do. So how can you get the C-suite to hear your marketing message? These five elements will position your marketing in a way that builds trust. Read More

FOR PRO Members

MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page

LinkedIn expert Viveka von Rosen will review member-submitted Company Pages and make suggestions that will have an immediate impact. You'll learn about the elements of a well-designed page, and you'll see examples of companies doing it right (and not so right). Read More

Finally. A lightweight CMS built for content marketers. Centralize and organize blogs, eBooks, video and more into a beautiful, responsive Content Hub, and optimize the content experience at every stage of the buyer journey to generate more leads. Learn more about Uberflip.

Survey Says

The Costs and Benefits of Being a Small Business Owner [Infographic]

By Ayaz Nanji

Some 56% of small business owners say they feel as if they can never be away from their company, and just over half (51%) say they don’t have time to focus on themselves, according to a recent report from Constant Contact. Read More

Quick Take

Don't Run From Online Ratings: Four Tips for the Age of Transparency

By Susan Solomon

The reality is you can't run a business without having someone providing an online rating, review, or comment. It's an expectation in the age of transparency. Read More

My View

The Real Cost of an Exasperating Online Returns Process

By Tom Caporaso

Returning an online purchase is more difficult and time-consuming than returning an item to a brick-and-mortar store. And the cost to the online retailer is more than just a shipping fee. Read More

event calendar

May 19	FREE Seminar—Enterprise Scale Refer-a-Friend: Your Best Acquisition Channel
May 27	FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Jun 2, 4, 9	Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Jun 11	PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11	MarketingProfs University—Marketing Writing Bootcamp
Jun 12	Virtual Conference—Content Marketing: 3 online sessions—FREE!
Jun 18	PRO Seminar—How to Transition From Product Promoters to Trusted Advisors
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

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Director of Publications: Vahe Habeshian
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Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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