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In This Issue
+ How-To: Properly Close the Loop... and the Sale
+ Survey Says: Average Value of a Facebook Brand Fan Increases 28%
+ PRO Take 10: Six Ways to Build a Trusted Brand
+ Infographic: When Did Social Media Lose Its Way?
+ My View: Ice Cream Slingers Turn a Good Product Into a Great Experience
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How-To How to Properly Close the Loop... and the Sale
By Peter Gracey
Your leads may be well qualified and ready to be taken down the path to close, but what transpires during your initial call determines whether a sale will close. Read More
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PRO Take 10: Six Ways to Build a Trusted Brand
Have you been searching tirelessly for the answers to your questions about brand loyalty? Look no further! In just 10 minutes, you'll learn how to become a trusted brand with a loyal customer base. Read More
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Tag management enables marketers to deploy and manage their online solutions without IT assistance. Add, edit or remove any digital marketing vendor tag with point and click simplicity. Tag management improves online marketing results. Download Now!
Survey Says
Average Value of a Facebook Brand Fan Increases 28%
By Ayaz Nanji
The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report. Read More
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Quick Take
When Did Social Media Lose Its Way? [Infographic]
By Verónica Maria Jarski
In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way in social media, and how they can find a path back to its friendlier roots. Read More
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My View Ice Cream Slingers Turn a Good Product Into a Great Customer Experience
By Jeanne Bliss
Amy's Ice Creams is beloved for two things: the ice cream and the floor show. But how did Amy's shop know to hire such fun-loving folks? Here's a peek at the creative way that Amy finds its creative staff members. Read More
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