MarketingProfs Today: Planning for Better Content | Amazon Challenges YouTube | Customer Feedback

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In this issue

1.	How-To: Eight Ways Planning Will Make You a Better Content Marketer
2.	#SocialSkim: Amazon Debuts YouTube Competitor, Plus 14 More Stories This Week
3.	PRO [Online Toolkit] Optimize and Maintain Your Email List
4.	My View: Know When Customer Feedback Matters and When You Should Ignore It
5.	Survey Says: The 10 Most Authentic Global Brands

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How-To

Eight Ways Planning Will Make You a Better Content Marketer

By Meg Hogan

Yeah, you could totally wing it blog post by blog post, tweet by tweet. But if you truly want to build brand awareness and create meaningful relationships with your readers, followers, and customers, planning is a must. Read More

FOR PRO Members

[Online Toolkit] Optimize and Maintain Your Email List

Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More

Build competitive advantage through government relations and public affairs. Develop holistic business strategies to positively impact your firm's performance and profitability. Apply Now!

Survey Says

The 10 Most Authentic Global Brands

By Ayaz Nanji

Consumers say Disney is the most authentic global brand, followed by BMW, according to a recent research from Cohn & Wolfe. Read More

Quick Take

#SocialSkim: Amazon Debuts YouTube Competitor, Plus 14 More Stories in This Week's Roundup

By Christian Neri

Amazon's user-generated video service, and Instagram's redesign of its app and icon. Also: Facebook's promise of analytics for more useful Messenger bots, LinkedIn's plans to rival Facebook's Instant Articles, and the first Snapchat feature-length film. Read More

My View

Know When Customer Feedback Matters and When You Should Ignore It

By Liz Greene

Whether positive or negative, customer feedback provides valuable information to any business. But understanding when to respond to negative comments and when to ignore them can be tricky. Read More

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