MarketingProfs Today: Key Players on Your Content Team | MarketingProfs at 15 | Outsourcing Digital

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In this issue

1.	How-To: The Six Key Players on Your Content Marketing Team
2.	Podcast: 15 Years of MarketingProfs: Founder Allen Weiss Talks to Marketing Smarts
3.	PRO How-To Guide: A Step-by-Step Guide to Marketing Automation Success
4.	My View: Five Clear Signs You Need to Outsource Your Digital Marketing
5.	Survey Says: Phablets More Than Triple Share of Active Users

Flip content into customers. Uberflip's content marketing platform helps marketers bring all of their content together into one engaging experience that increases conversion and lead generation—no IT required. Learn more about Uberflip.

How-To

The Six Key Players on Your Content Marketing Team

By Sandra Gudat

Taking content marketing from theory to reality can prove complex, time- and resource-prohibitive, and, when not done well, ineffective. That's why you need a crack team with these six key players on it. Read More

Podcast

15 Years of MarketingProfs: Founder Allen Weiss Talks to Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

MarketingProfs founder Allen Weiss shares the story of how he founded the company, how it's evolved over the past 15 years, and what role mindfulness plays in effective marketing. Read More

FOR PRO Members

How-To Guide: A Step-by-Step Guide to Marketing Automation Success

In this 24-page guide, you'll learn how to effectively plan, prepare, implement, assess, and improve your marketing automation program for optimal results. You'll be able to foster internal buy-in from executive leadership and other departments, determine the right automation system for your needs, and launch your new system. Read More

Finally. A lightweight CMS built for content marketers. Centralize and organize blogs, eBooks, video and more into a beautiful, responsive Content Hub, and optimize the content experience at every stage of the buyer journey to generate more leads. Learn more about Uberflip.

Survey Says

Phablets More Than Triple Share of Active Users

By Ayaz Nanji

Phablets—mobile phones with screen sizes between 5" and 7"—have had a significant impact on the global device market in the past year, according to a recent Flurry from Yahoo report. Read More

My View

Five Clear Signs You Need to Outsource Your Digital Marketing

By Laura McGarrity

Know when your company needs to bring in outside digital marketing resources. Read More

event calendar

May 14	PRO Seminar—MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page
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Jun 11	MarketingProfs University—Marketing Writing Bootcamp
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