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Together with online visibility management platform
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| sponsored report |
| How CMOs Are Planning for the Future of Events |
| Explore the NextGen event channel in this new report by the CMO Council, in collaboration with Cvent. Based on a survey of 150 global marketing leaders, the in-depth report covers what lessons from the pandemic can be applied to event management, why trialing new event formats is important, and how to optimize event outcomes. Get it here! » |
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| infographic |
| 15 Data Fallacies to Avoid |
| Data can drive better marketing strategies and help make content more authoritative. However, when data is interpreted incorrectly, it can lead marketers astray. Explore 15 common data mistakes that should be avoided. Check out the infographic. » |
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"What If My Market's Not on FB?"
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MarketingProfs B2B Forum On-Demand
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| If your market demographic is "very offline" and social media marketing ain't paying the bills, check out Austin Data Labs CMO Leslie Poston in How to Market Without the Crutch of Social Media. Leslie reveals five ways to reach your offline audience without relying on likes, follows, or paid social media marketing. This recorded B2B Forum Online session is a PRO Exclusive and only available until June 30! |
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| Profs Picks |
| sponsored |
| Creating buyer personas is at the heart of the market segmentation process. Knowing your customers’ needs and purchasing habits impacts every element of your business strategy, from marketing to sales to product. But you need to make sure everyone in the company is on the same page. The Semrush Persona tool will help you quickly turn your insights and data into visually digestible profiles that can be shared and used across your entire organization. Moreover, you will receive helpful tips and recommendations on sourcing data for your personas and putting it into practice. The best part? The tool is absolutely free, with no limits. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Hey, PRO members! Did you miss any of last month's stunning B2B Forum sessions? Never fear, because they are now available on-demand for your viewing pleasure. Not yet PRO? You can fix that. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Jabmo Updates Account Data Platform for a Holistic View of Omnichannel ABM Destination CRM |
| Nielsen's 'Podcasting Today' Report Reveals Podcast Advertising Presents Marketers With Greater Opportunities to Increase ROI Yahoo Finance |
| SBI Appoints Katrina Engelman as Chief Marketing Officer PR Newswire |
| Oracle Offers Service Agents a Unified View of the Customer With Oracle Fusion Cloud Unity CDP PR Newswire |
| Cohesity Delivers SaaS Data Isolation and Recovery Solution VentureBeat |
| 6sense Named to Forbes AI 50 List of Companies to Watch in 2022 PR Newswire |
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