MarketingProfs Today

Wednesday, May 12, 2021

📋 Table of Contents

1. Post-Cookie Digital Marketing Will Be Vibrant and Seamless

2. How to Crash-Proof Your Personal Brand in a Tight Job Market

3. Video Marketing Friday Forum MarketingProfs event

4. The Average Job Tenure of CMOs in 2020

5. Join Jay Baer on June 8 for the Next Installment of B2B Backstage MarketingProfs PRO event

Scroll down for more, including industry news, community goings-on, and other useful resources.

Post-Cookie Digital Marketing Will Be Vibrant and Seamless
MarketingProfs article
Post-Cookie Digital Marketing Will Be Vibrant and Seamless
Google has done ad tech a service by retiring third-party cookies. Let's bid adieu to the outdated cookie (good riddance!) and embrace better digital marketing. »
Rethinking the Marketing Playbook: How to Add Agility, Flexibility, and Scalability to Your Workflows
sponsored article
Rethinking the Marketing Playbook: How to Add Agility, Flexibility, and Scalability to Your Workflows
To be competitive today, marketing leaders need agile, flexible martech platforms that scale and bring context to the data their businesses need. Find out more. »
How to Crash-Proof Your Personal Brand in a Tight Job Market
MarketingProfs article
How to Crash-Proof Your Personal Brand in a Tight Job Market
You may be qualified and experienced. But what sets you apart from the competition in today's competitive job market? A powerful personal brand. »
MarketingProfs event
Video Marketing Friday Forum
Sure, you've dipped your toes in video marketing. But do you have an actual strategy in place? And does your use of video result in growth and sales? These 3 sessions will teach you to create a successful strategy and suggest tools, tips, and techniques to help you produce showstopping B2B videos. Sign up now (it's free!). »
The Average Job Tenure of CMOs in 2020
research
The Average Job Tenure of CMOs in 2020
The average job tenure for chief marketing officers at large brands dropped in 2020 to the shortest it has been in more than a decade, according to recent research. Check out findings from this study. »
Join Jay Baer on June 8 for the Next Installment of B2B Backstage
MarketingProfs PRO event
Join Jay Baer for his talk, "How to Lift the Three Drawbridges of Content Success." He'll explain why ultimate success depends on assuming your content will fail (really!)—and how you can avoid failure by making certain you pass the three tests required for your content to lift off.
Save your seat.
Afoot in the Neighborhood
MarketingProfs community goings-on
Our just-launched MarketingProfs Master Class consists of 13 bite-sized lessons to help you develop the financial acumen and measurement skills that you need to make smarter marketing decisions, impress your CFO and management team, and prove your value. Check it out!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. Including the most recent episode of The PRO Show with Ann Handley and Kerry O'Shea Gorgone!
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
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News You Can Use
Updates from around the industry
Allego Launches Enhanced Conversation Intelligence Product, Adds New Artificial Intelligence Technology Yahoo Finance
Data Axle Brings Real-Time US Business and Consumer Data to the RapidAPI Marketplace AIthority
Airkit Raises $40M Series B From EQT Ventures Business Wire
Full Circle Insights Launches Journey Explorer for Digital Source Tracker, Giving Marketers Visual Insight Into the Customer Journey PR Newswire
OCBC Bank Taps Visa Commercial Pay to Digitize B2B Payments PYMNTS
Oktopost Launches a New Visual Asset Management Solution for B2B Marketers MarTech
Incentive Solutions Acquires OneAffiniti to Streamline Channel Marketing Landscape Yahoo Finance
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