MarketingProfs Today: Coke Eliminates CMO Role: Lessons for Marketers | Small Business Digital Marketing

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In this issue

1.	How-To: Five Lessons for All Marketers From the Departure of Coke's CMO
2.	PRO MarketingProfs Quick Study Course: Metrics & Measurement
3.	Survey Says: The Digital Marketing Channels Small Businesses Use Most
4.	Infographic: What Are We Buying for Mother's Day?

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How-To

Five Lessons for All Marketers From the Departure of Coke's CMO

By Sam Melnick

Coca-Cola has decided to eliminate the position of CMO; instead, Coke has created a chief growth officer role, in charge of both its customer and its commercial teams. Here's what marketers can learn from the shakeup. Read More

FOR PRO Members

MarketingProfs Quick Study Course: Metrics & Measurement

You'll learn how to set clear objectives and demonstrate the resulting success of your marketing programs. You'll also understand how to report on the metrics and analytics that make a difference to your senior management team. Read More

Better copy makes for better marketing, and Marketing Writing Bootcamp will insure that you're writing more compelling copy at every turn. From blog posts to video scripts, these 13 classes will make you a better writer and a stronger marketer. Classes start June 1. Save $200 with code CAMP2017.

Survey Says

The Digital Marketing Channels Small Businesses Use Most

By Ayaz Nanji

Websites and social media are the digital marketing channels that small businesses use most, according to recent research from Drip. Read More

AT-A-GLANCE

What Are We Buying for Mother's Day? [Infographic]

By Laura Forer

Just how do consumers express their love for their mothers on Mother's Day? This infographic shows how e-commerce trends change in the two weeks prior to the holiday. Read More

event calendar

May 10	FREE Seminar—Virtual Summit: Transform your experience management strategy
May 12	Virtual Conference—Email Marketing \| More Opens. More Clicks. More Conversions.
May 18	Teach Me How—How to Harness UX as Your Secret Marketing Weapon
Jun 1	Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

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