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Together with online visibility management platform
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| sponsored report |
| How CMOs Are Planning for the Future of Events |
| Explore the NextGen event channel in this new report by the CMO Council, in collaboration with Cvent. Based on a survey of 150 global marketing leaders, the in-depth report covers what lessons from the pandemic can be applied to event management, why trialing new event formats is important, and how to optimize event outcomes. Get it here! » |
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The Early Bird Is About to Fly the Nest
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MarketingProfs B2B Forum
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| Register by the end of the day on May 15 to save up to $600 (PRO members and teams save even more) on the in-person return of the best B2B marketing conference on the planet. MarketingProfs B2B Forum | October 12-14 | Boston. |
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| Profs Picks |
| sponsored |
| Creating buyer personas is at the heart of the market segmentation process. Knowing your customers’ needs and purchasing habits impacts every element of your business strategy, from marketing to sales to product. But you need to make sure everyone in the company is on the same page. The Semrush Persona tool will help you quickly turn your insights and data into visually digestible profiles that can be shared and used across your entire organization. Moreover, you will receive helpful tips and recommendations on sourcing data for your personas and putting it into practice. The best part? The tool is absolutely free, with no limits. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Hey, PRO members! Did you miss any of last month's stunning B2B Forum sessions? Never fear, because they are now available on-demand for your viewing pleasure. Not yet PRO? You can fix that. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
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| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Zoho Unifies Marketing Operations With New Platform, Driving Business Growth and Improved Customer Experience Globe Newswire |
| Enhanced Solution From Fuel Cycle Positions It as the Premier All-in-One Platform for Market Research Yahoo Finance |
| Tripadvisor Launches AdExpress Destination CRM |
| Exabel and People Data Labs Collaborate to Launch New Insights Platform PR Newswire |
| Dynamicweb and eBS Mechdata Partner to Deliver B2B E-Commerce and Self-Service Order Management Capabilities EIN News |
| Concentrix Announces Acquisition of ServiceSource, a Global B2B Digital Sales Company Globe Newswire |
| OwlPay Partners With Nium to Launch Global B2B Cross-Border Payment Service PR Newswire |
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