MarketingProfs: Special Issue #4, Marketing in a Covid World: Content strategy | CX | Supply chain shocks

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Monday, May 11, 2020

Hi, friend.

This is the fourth special issue of MarketingProfs Today offering up timely advice on Marketing in a Covid World. You can find the first here, the second here, and the third here.

These pop-up Monday editions are just one way we're doubling-down to serve you: If you missed either one of our free live webinars for the MarketingProfs community, you can find it on-demand:

* How to Write Your Face Off: Writing for Non-Writers: with MarketingProfs Chief Content Officer Ann Handley

* Relax, Release, Realign: The Art of Mindful Living: with MarketingProfs Founder and Mindful USC Founder and Director Allen Weiss

These are indeed stressful times, and MarketingProfs is here to help you navigate them, however best we can.

Stay well. Stay safe. We appreciate you.

We're in this together,

Team MarketingProfs

P.S. If there's a program you'd like to see us offer, we'd love to hear it. Shelley in Customer Service is all ears.

P.P.S. We've ungated the Covid-related content in these special issues, so feel free to share far and wide.

In This Special Issue:

	How to Create a Content Strategy for COVID-19 (or Other Crises) in 5 Steps
	CX Will Be Essential for Rebuilding After COVID-19: 4 Steps to Take Now
	Coronavirus: How to Manage Your Supply Chain Shock Waves
	Planning Your COVID-Related Communications: A Flowchart [Infographic]

How to Create a Content Strategy for COVID-19 (or Other Crises) in Five Steps

If this pandemic has blindsided your business, you've been asking: How should we talk to our prospects and customers? Should we ditch our editorial plans, or stay the course? Is content promotion still acceptable, or is it a no-no? You need a content strategy built for this crisis.

CX Will Be Essential for Rebuilding After COVID-19: Four Steps You Need to Take Now

The needs and wants of customers have shifted dramatically in the past two months, and companies that continue to move forward without adjusting will struggle for some time to come. Here are 4 ways B2B companies can provide helpful, impactful, and timely customer experiences now.

Coronavirus: How to Manage Your Supply Chain Shock Waves

Supply chains throughout our economy will undergo volatile supply and demand shock waves over the next year or more. Most companies' automated supply chain systems will be incapable of handling that volatility, resulting in chaos—unless managers adopt a different way of managing their supply chains.

Planning Your COVID-Related Communications: A Flowchart [Infographic]

Because of the pandemic, companies are reconsidering how they communicate with their audiences. Many are unsure whether they should communicate at all, and some are uncertain what form their communication should take. This flowchart infographic will help you make the right decisions.

So glad you could join us today!

—Vahe Habeshian, Director of Publications

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