MarketingProfs Today: Top SEO Factors | Be Scrappy, Do More With Less | Inbound vs. ABM?

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In this issue

1.	How-To: Six Top SEO Factors in 2016
2.	Podcast: To Do More With Less, Get Scrappy! Nick Westergaard on Marketing Smarts
3.	PRO How-To Guide: 62 Best Practices of Top Business Bloggers
4.	My View: Inbound vs. ABM? That's the Wrong Question
5.	Survey Says: Social Media Follower-Growth Benchmarks for Brands

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How-To

Six Top SEO Factors in 2016

By Dmitry Dragilev

It's no secret that SEO has been changing—fast. Once, it was all about title tags, keywords, and backlinks. Today, SEO needs to take into consideration so much more. Read More

Podcast

Marketers, To Do More With Less, Get Scrappy! Nick Westergaard on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Brand strategist Nick Westergaard discusses his new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small, and explains how you can get more for your marketing dollars by doing more with less. Read More

FOR PRO Members

How-To Guide: 62 Best Practices of Top Business Bloggers

Whether you're new to blogging or you have years of experience under your belt, this 24-page guide will provide you with valuable nuggets of wisdom that will supercharge your business blog. You'll learn from a long list of strategies that have proven effective for top business bloggers. Read More

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Survey Says

Social Media Follower-Growth Benchmarks for Brands

By Ayaz Nanji

As the world's population increases and more people join social networks, how much are brands' follower numbers growing? What qualifies as a "good" social media audience growth rate? Read More

My View

Inbound vs. ABM? That's the Wrong Question

By Adena DeMonte

Don't get stuck thinking that ABM is only an outbound strategy of "fishing with a spear." ABM is really a strategic method of both outbound and inbound marketing. Read More

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