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MarketingProfs
May 11, 2015 Vol. 14, No. 90
In this issue
1. How-To: Five Incredibly Specific Tactics for Writing Enchanting Copy
2. My View: Why You Should Pay Your Summer Interns
3.  PRO  Seminar: The Anatomy of a LinkedIn Company Page
4. Survey Says: The Most Effective Landing Page Optimization Tactics
5. Infographic: Three Places to Connect With Consumers on Mobile
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How-To
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Five Incredibly Specific Tactics for Writing Enchanting Copy
By Sonja Jobson
The Web is chock-full of boring copy. But your website doesn't need to hang out with that crowd. Creating copy that connects with your audience is easier than you think; however, vague advice like "talk benefits" and "use your own voice" won't cut it. Read More
FOR  PRO  Members
Today's PRO Item
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MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page
LinkedIn expert Viveka von Rosen will review member-submitted Company Pages and make suggestions that will have an immediate impact. You'll learn about the elements of a well-designed page, and you'll see examples of companies doing it right (and not so right). Read More
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Survey Says
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The Most Effective Landing Page Optimization Tactics
By Ayaz Nanji
Marketing leaders say A/B testing is the most effective landing page optimization tactic, according to a recent report from Ascend2 and Act-On Software. Read More
Quick Take
Three Places to Connect With Consumers on Mobile [Infographic]
By Verónica Maria Jarski
A whopping 94% of SMB owners use smartphones to conduct business. Check out these tips for reaching them with the right content in the right place. Read More
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My View
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Why You Should Pay Your Summer Interns
By Josh Seides
Many companies believe the internship experience is payment enough, but unpaid internships can lead to unreliable interns and to otherwise avoidable legal issues. Read More

event calendar

Jun 16 FREE Seminar—The Official Explorer's Guide to Modern Marketing
Jun 18 PRO Seminar—How to Transition From Product Promoters to Trusted Advisers
Jun 23 FREE Seminar—The Content Code: The Future of Marketing
Jul 9 PRO Seminar—The Zappos Story: Create and Sustain a Culture of Service
Jul 10 Virtual Conference—Demand Generation: 3 online sessions—FREE!
Oct 20-23 B2B Marketing Forum 2015—Register now to save up to $500

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