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In This Issue
+ How-To: Three Ways to Keep Sales Leads Alive
+ PRO: SmartTools—Social Media Marketing
+ Survey Says: Social Media Influences Moms' Purchasing Decisions
+ Quick Take: Five Tips for Using Your iPad on Sales Calls
+ My View: Learn to Talk With Your Audience, Not Talk at Them
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Advertisement  Writing duties got ya down? Join us for MPU: Marketing Writing Bootcamp and make your writing sizzle for print, email, online, social, and more! Broadcasting live from May 10-23 with recordings available for a year. Save $200 when you use code WORDS.
How-To Don't Be a Lead Killer: Three Ways to Keep Sales Leads Alive
By Al Davidson
Despite their critical contribution to a business, sales reps can often get in their own way. Here are three of the biggest ways sales reps kill leads—and three solutions that'll help turn prospects into customers. Read More
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PRO SmartTools: Social Media Marketing
Learn the critical steps to planning, executing, measuring, and optimizing social media programs that meet your business objectives. Plus, using our interactive SmartTools system, you can plan, save, and print in a snap. What are you waiting for? Read More
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Advertisement  Ninety-one percent of today's online adults use social media regularly. Find more social media stats in our 2012 Digital Marketer Report.
Survey Says
Social Media Influences Moms' Purchasing Decisions
Mothers are more present, more active, and more engaged users of social networking sites than other women. Moms are 45% more likely than other women to say they've made a purchase as a result of a recommendation via social media. Read More
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Quick Take
Five Tips for Using Your iPad on Sales Calls
These days, B2B sales teams are carrying their product demos, order forms, cool presentations—you name it—with them in handy tablet form. And the tablet of choice is often the iPad. Learn five cool tips for getting the most out of your iPad during a sales presentation. Read More
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My View Free Friday: Learn to Talk With Your Audience, Not Talk at Them
By Verónica Maria Jarski
In our digital age, customers are talking, sharing, advising, and even gossiping on social networks. On this Free Friday, we're offering you a chance to hear Scott Stratten explain how to join the conversation—the right way. Read More
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ReTweet This
@amandamaks What marketers can learn from NOT reading 50 Shades of Grey https:////ow.ly/aP5yi
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Forum Today's Question
By svogel 5/9/2012 at 4:36 PM
Can you recommend inexpensive tradeshow promotional items that an investment banking firm could give away? Go To Question
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May 10-23
 MarketingProfs University LIVE—Marketing Writing Bootcamp
May 16
 FREE Seminar—UnMarketing: Top Tools for Engaging Online
May 16
 Smart Marketers Tour—Miami join us in person for free!
May 17
 PRO Seminar—How to Get the Most Out of Your Facebook Ads
May 22
 FREE Seminar—18 Ways to Make Social Media and Email Marketing Deliver ROI Together
May 24
 PRO Seminar—Six Steps to Creative Problem Solving
June 7-14
 MarketingProfs University LIVE—Digital Advertising Academy save $200 with promo code DIGITIZE
June 8
 Social Media Virtual Conference—3 Great Social Media Sessions sign up for free
 
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