MarketingProfs Today: More Web Traffic, Same Search Rank | A Master Content Calendar | Brand-Building Tools | B2B vs. B2C Personalization

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In this issue

1.	How-To: A Guide to Increasing Website Traffic Without Having to Improve Search Rank
2.	Article: How to Build a Master Content Calendar That Covers All Your Bases [Sponsored]
3.	PRO NEW Interactive Course: Brand Engagement
4.	Podcast: Tools to Build Brand in the Age of Digital Distraction: 'Brand Now' Author Westergaard
5.	Survey Says: How B2B and B2C Firms Approach Personalization Differently
6.	Infographic: Six Important Points About the State of B2B Content Marketing

For one jam-packed week, the video experts at Wistia are giving you a free crash course in all things video marketing. During Video Marketing Week (May 14–18), you'll learn how to attract, convert, and retain customers using the superpowers of video. Reserve your spot now!

How-To

Increase Website Traffic Without Improving Search Rank: A Guide to CTR-Testing for Title Tags and Meta Descriptions

By Michael Hayes

Using conversion rate optimization techniques in clickthrough-rate testing of title tags and meta descriptions can increase Web traffic (without dealing with search rank). Read More

How to Build a Master Content Calendar That Covers All Your Bases

By DivvyHQ [Sponsored Content]

When you need to arrange complex information and track minute details, calendars are awfully helpful. Especially in content marketing. Read More

Podcast

Tools for Building Your Brand in the Age of Digital Distraction: 'Brand Now' Author Nick Westergaard on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Brand strategist Nick Westergaard of Brand Driven Digital shares tips from his latest book, Brand Now: How to Stand Out in a Crowded, Distracted World. Read More

FOR PRO Members

NEW Interactive Course: Brand Engagement

In this 90-minute program, you'll learn what brand engagement is and how to build it through immersive experiences and integrated campaigns. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. Read More

How can video help you do better, more creative marketing? Sign up for Video Marketing Week (May 14–18), where you'll get free access to new content all about doing better marketing with video. From setting strategies to optimizing your videos, you won't want to miss out on all the video magic.

Survey Says

How B2B and B2C Firms Approach Personalization Differently

By Ayaz Nanji

B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International. Read More

AT-A-GLANCE

Six Important Points About the State of B2B Content Marketing [Infographic]

By Laura Forer

Now that B2B brands are catching up to their B2C counterparts in digital content marketing efforts, what's working? What's not working? And how is it all being created, distributed, and measured? Read More

event calendar

May 11	Virtual Conference—Email Marketing \| More results! Less filler.
May 17	Teach Me How—A PR Primer for Marketers: Five Steps to Bigger Buzz
May 22	FREE Seminar—Live Streaming for Marketers: How to Plan, Promote, and Execute
Jul 12	Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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