MarketingProfs Today: Reputation Management | Personal Branding | Paid Search Trends

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In this issue

1.	How-To: Online Reputation Manager Reveals Key ORM Process Details
2.	Podcast: The Road to Recognition: Authors Feldman and Price Talk Personal Branding
3.	PRO How-To Guide: Inbound Marketing: The Art of Attraction
4.	Survey Says: Google Paid Search Trends: 1Q17
5.	Infographic: Social Media Use by Generation

Is your writing feeling a bit stale and unfocused? Marketing Writing Bootcamp to the rescue! It's just the thing to invigorate your creativity, revitalize your copy, and sharpen your focus to write faster without sacrificing quality. Classes start June 1. Enroll now and save $200 with code CAMP2017.

How-To

Online Reputation Manager Reveals Key ORM Process Details

By Herman Tumurcuoglu

Go figure... The online reputation management industry has an image problem. So it's time to pull an Elon Musk and share a blueprint of how to do it right. These are the details you won't see anywhere in public, not even at conferences. Read More

Podcast

The Road to Recognition: Authors Barry Feldman and Seth Price on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Promoting your company comes naturally: Marketing your corporate brand is your job, after all (or part of it). But promoting yourself is different: Personal branding might not come naturally, but it paves the road to recognition. Read More

FOR PRO Members

How-To Guide: Inbound Marketing: The Art of Attraction

In this 22-page guide you'll learn how to create great content in multiple iterations to meet customers where they are; you'll also learn how to market your content across multiple channels to cement the relationship and convert prospects to leads. Read More

Better copy makes for better marketing, and Marketing Writing Bootcamp will insure that you're writing more compelling copy at every turn. From blog posts to video scripts, these 13 classes will make you a better writer and a stronger marketer. Classes start June 1. Save $200 with code CAMP2017.

Survey Says

Google Paid Search Trends: 1Q17

By Ayaz Nanji

The proportion of clicks on Google AdWords units that originated from mobile phones increased significantly in the first quarter of 2017 (1Q17) compared with the first quarter of 2016, according to recent research from iProspect. Read More

AT-A-GLANCE

Social Media Use by Generation [Infographic]

By Laura Forer

Knowing how different generations use some of the biggest social media platforms can help you find the right audience for your marketing message. Read More

event calendar

May 10	FREE Seminar—Virtual Summit: Transform your experience management strategy
May 12	Virtual Conference—Email Marketing \| More Opens. More Clicks. More Conversions.
May 18	Teach Me How—How to Harness UX as Your Secret Marketing Weapon
Jun 1	Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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