MarketingProfs Today: 12 Misused Words | B2B Purchase Influences | CEO as Marketing Champion

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In this issue

1.	How-To: Debug Your Content Marketing: Avoid Misusing These 12 Words
2.	Survey Says: Which Departments Most Influence B2B Purchase Decisions?
3.	PRO Take 10: Three Sales Metrics Marketing Should Own
4.	My View: Secure Your CEO as a Marketing Champion by Focusing on These 4 Areas
5.	Infographic: The Science Behind the Most Popular Infographics

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How-To

Kill These 12 Content Marketing Software Bugs (It's Not What You Think)

By Ernest Nicastro

These tips are for debugging content marketing software of a different sort—the words, phrases, and sentences that constitute your marketing content. So avoid misusing these 12 words or phrases. Read More

FOR PRO Members

Take 10: Three Sales Metrics Marketing Should Own

If you're tired of the Sales and Marketing tug of war over resources, blame, and credit, this Take 10 is for you. In just 10 minutes, we'll explain why it's time for marketers to take shared ownership of three traditional sales metrics and how, by doing so, you can improve collaboration and focus on activities that drive the business forward. Read More

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Survey Says

Which Departments Most Influence B2B Purchase Decisions?

By Ayaz Nanji

Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn. Read More

Quick Take

The Science Behind the Most Popular Infographics [Infographic]

By Verónica Jarski

Planning to use infographics in your marketing? Then check out these characteristics that the most popular infographics have in common. Read More

My View

Secure Your CEO as a Marketing Champion by Focusing on These Four Areas

By Laura Patterson

Value creators know how to achieve positive business results and gain CEO support by doing these four things better than anyone else. Here's a look at each area and why it matters. Read More

event calendar

May 10	FREE Seminar—How to Create Professional B2B Video Content
May 12	PRO Seminar—Apply an Agile Approach to Your Marketing
May 13	Virtual Conference—MarTech & Innovation \| 3 online sessions *FREE!*
May 17	FREE Seminar—Email Marketing Tips, Tricks, and Trends From Brands Winning in the Inbox
May 19	PRO Seminar—Unthinkable: How the World's Most Creative Marketers Do What Others Don't Dare
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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