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In This Issue
+ How-To: A Zoo Visitor's Guide to Customer Experience Excellence
+ Slide Show: Four Typical Weaknesses of Case Studies
+ PRO Take 10: How to Stop Multitasking and Be More Productive
+ Survey Says: Adoption of Facebook's Social Ads Grows Fourfold
+ Quick Take: Newbie Blogger Blunders to Avoid
+ My View: Three Brand Management Lessons From Silicon Valley
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How-To A Zoo Visitor's Guide to Customer Experience and Performance Chain Excellence
By Linda Ireland, Chris LaVictoire Mahai
If you've ever been to a zoo, you probably used a zoo map during your visit. Those maps provide wonderful visual cues to the customer-experience and performance-chain lessons we can all apply to our businesses. Read More
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Slideshow Four Typical Weaknesses of Case Studies [Slide Show]
By Christian Gulliksen
Case studies are meant to satisfy every professional's voyeuristic impulse—each an inspirational opportunity to observe the secret process that took a company from challenge to success. But just how useful are they? Read More
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PRO Take 10: How to Stop Multitasking and Be More Productive
In just 10 minutes, productivity expert Paul Burton suggests three worklife-changing practices that will help you maximize productivity. They're easy to do, cost you nothing, and save you time. After listening to this Take 10, you will be equipped to focus on the task at hand and get more done! Read More
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Advertisement  Ninety-one percent of today's online adults use social media regularly. Find more social media stats in our 2012 Digital Marketer Report.
Survey Says
Adoption of Facebook's Social Ads Grows Fourfold
Advertisers are warming to Facebook's new social ad formats: Over the past 12 months, the proportion of Facebook ad budgets allocated to "social ads" has increased fourfold, from 5% in March 2011, to 23% in March 2012. Read More
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Quick Take
Newbie Blogger Blunders to Avoid
You're a new blogger, bursting with excitement. You're sure your blog will inspire comments and countless social shares. But even though you've published a few posts, your blog isn't getting comments or shares. Perhaps you're making these typical newbie blogger blunders. Read More
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My View The Future of Branding: Three Brand Management Lessons From Silicon Valley
By Jens Lundgaard
I was recently in California's Silicon Valley, where incredibly dynamic and forward-thinking software and technologies emerge. All that innovative thinking has highlighted, in my mind, what the drivers of good brand management will be over the coming years. Read More
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@jeffbullas 12 Principles of Social Media Marketing https:////bit.ly/a4Yi3q
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Forum Today's Question
By NilaNealy 5/8/2012 at 2:56 PM
How can I promote a set of mobile tools (apps, SMS, mobile Web) to the parents of teens? Go To Question
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May 10
PRO Seminar—From Content to Conversation: The Changing World of Marketing Writing
May 10-23
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May 16
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May 16
Smart Marketers Tour—Miami join us in person for free!
May 17
PRO Seminar—How to Get the Most Out of Your Facebook Ads
May 22
FREE Seminar—18 Ways to Make Social Media and Email Marketing Deliver ROI Together
June 7-14
MarketingProfs University LIVE—Digital Advertising Academy save $200 with promo code DIGITIZE
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Social Media Virtual Conference—3 Great Social Media Sessions sign up for free
 
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