MarketingProfs Today: A Customer-Centric Mindset | Branding Mistakes | How Buzzfeed Stays Sticky

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Four Tips for Adopting a Customer-Centric Mindset
2.	#SocialSkim: Emoji Hashtags, Buzzfeed's Video Success, Plus More in This Week's Roundup!
3.	PRO Online Toolkit: Create High-Performance Landing Pages
4.	Survey Says: The Top 10 Tech Cities in America
5.	My View: Five Whopping Branding Mistakes You Might Be Making

Do you have an international SEO strategy? 73% of Internet users speak a language other than English. So if you're only thinking local with your website, you're missing out on reaching the global market and a lot of new business opportunities. Download the Ultimate Guide to International SEO.

How-To

Four Tips for Adopting a Customer-Centric Mindset

By David Saef

Especially if you're taking an integrated marketing approach, your customers need to be driving the decisions your company makes. If not, your brand could risk becoming irrelevant or—worse—offensive to your audience. Read More

FOR PRO Members

Online Toolkit: Create High-Performance Landing Pages

This online service offers a step-by-step blueprint for creating landing page experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More

The Ultimate Guide to International SEO. 73% of Internet users speak a language other than English. So to reach the global market, you need an international SEO strategy. Download this free eBook to get the guidance you need to help you increase conversions on your site and compete in the global market. Download it now.

Survey Says

The Top 10 Tech Cities in America

By Ayaz Nanji

Which cities in America are the best places for technology workers to find jobs? To find out, Mintigo examined every major metropolitan area in the US for "technology indicators." Read More

Quick Take

#SocialSkim: Emoji Hashtags, How Buzzfeed Stays Sticky, Plus More Stories in This Week's Roundup!

By Angela Natividad

Even quiet weeks in social can hide big news. Find out how many people joined Periscope in its first 10 days and how well Twitter did in Q1. Also: the birth of emoji hashtags... and the secret to Buzzfeed's video success. Skim to stay socnet-savvy. Read More

My View

Five Whopping Branding Mistakes You Might Be Making

By Colleen Fahey

Don't want to become a breakthrough brand? Make the following branding mistakes and you will definitely avoid success. (Successful markers won't make these mistakes.) Read More

event calendar

May 5	FREE Seminar—UnMarketing: Stop Marketing, Start Engaging
May 7	PRO Seminar—Going All In: How to Avoid the Perils of a Website Redesign
May 8	Virtual Conference—Marketing Technology—3 online sessions—FREE!
May 12	FREE Seminar—Five Ways to Justify Your Event Spend
May 14	PRO Seminar—MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page
Jun 2, 4, 9	Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Jun 11	PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11	MarketingProfs University—Marketing Writing Bootcamp
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Advertise with us: Download our Media Kit
or call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2015 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625