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| By Helena Bouchez |
| Media appearances are essential if you want to build your personal brand and emerge as a recognized industry expert. Learn 10 tips for mastering media appearances, and five key guidelines to follow during an interview.
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| You've got a killer online video, but now what? In Part 2 of this online video master class, you'll learn essential tips for marketing an effective online video.
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| Learn the fundamentals of podcast production and how to select the best recording software, create an editorial calendar, and book great special guests on your show.
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Three SEO Don'ts Straight From Google
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| When you work in search engine optimization, it might seem that Google is always trying to trip you up. But that's not really the case. The search engine giant is more than happy to give advice, including tips on avoiding the three common errors that SEOs make.
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By Drew McLellan
With all the social media buzz, tried-and-true advertising tactics—such as radio—can be forgotten. But radio can be a cost-effective tool for connecting with customers. Here are key tips for making bland radio spots memorable.
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