Today's dose of marketing know-how.
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Together with agency contract and billing automation software solution
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Today's dose of marketing know-how | Wednesday, April 9, 2025
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👋 Hello, Marketer!
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Another sign of spring I've spotted lately are bats taking to the dusk skies. I love the little nighttime creatures and can spend extended amounts of time just staring up into the night sky to watch them flit around in their synchronized chaos. Also quite relatable, now that I think about it!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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The Missing Piece in Experiential Marketing: Measuring Impact in the Moments That Matter
B2B experiential marketing is surging—but is it being measured meaningfully? Learn how to track what really matters.
Read more ➔
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COMMUNITY | SURVEY
Our incredible community of marketers grows bigger every day. And we want to know about you! From what you focus on in your role to what you do for fun—take a 10 minute break to share!
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SPONSORED
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Join the Smarter Agency Series!
Three virtual sessions. One goal: Make your agency more efficient, profitable, and future-ready. Discover tools, financial levers, and automation tips from Asana, Inventium, Powerful Accounting, and Ignition.
Save your spot today ➔
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RESEARCH
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The 50 Most Popular Generative AI Apps and Web Products
ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research.
Check out the study findings ➔
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MARKETINGPROFS EVENT
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Website Optimization Friday Forum
Is your website's bounce rate higher than you'd like? Increase online conversions with an optimized website! Three expert marketers will reveal persuasive copywriting and captivating design secrets that effectively increase your website leads and sales.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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Leveraging Event-Led Growth
Anything—from podcasts to community meetups—can be an event, insists Mark Kilens. And such micro-events should take place often, in different formats, he says, because in a vast sea of online content... events can also be a brand differentiator.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Better Case Studies
What is a case study if not a story about business transformation? Discover how to seal the deal with B2B stories in B2B Storytelling for Humans: Stories That Inspire Buyers to Action. Host Ekaterina Walters gives you the tools to turn customer successes into persuasive content. This Master Class is included with PRO membership. Get started now!
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PROFS PICK—SPONSORED
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Are you looking to make your agency more efficient, profitable, and future-ready?
Join the Smarter Agency Series, hosted by Ignition, to discover practical tools and skills to drive breakthrough thinking; powerful financial levers that drive profitability; and smart ways to streamline workflows and turnaround times. And so much more! You'll gain access to three highly informative virtual sessions featuring seasoned practitioners: "An Accountant’s Profit Playbook for Digital Agencies," "Work Smarter, Get Paid Faster: Insider Tips," and "Real-Life Examples of How Successful Agencies Use Tech to Scale Without Chaos." Save your spot today. Can't make it live? No worries: register to receive the recording. Don't miss out on this opportunity to level-up your agency.
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Upcoming Events
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APR
9
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Session 9 of Content Marketer's Crash Course
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APR
10
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60-minute webinar | sponsored by Cvent
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APR
11
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3 free live sessions | sponsored by Webflow
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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