MarketingProfs Today: Avoid Chargebacks | Experiment to Optimize | Better Performance Metrics

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In this issue

1.	How-To: Seven Marketing Mistakes That Cause Chargebacks and Profit Loss
2.	Quick Take: Experimentation as a Mindset: The Key to a Culture of Optimization
3.	PRO MarketingProfs University: Modern Sales and Marketing Alignment
4.	My View: Marketers Need a Better Approach to Campaign Performance Metrics
5.	Survey Says: The 21 Most (and Least) Trusted Companies in the United States

The eMetrics Summit brings together marketing analytics practitioners, experts and visionaries to discuss capturing and applying insights from data. Join us in Chicago, June 8-11, and take a deep dive into the latest strategy, tactics and tools necessary to improve your digital marketing ROI.

How-To

Seven Marketing Mistakes That Cause Chargebacks and Profit Loss

By Jessica Velasco

Marketing is supposed to make—not cause you to lose—money. But if you aren't careful, simple flaws in your marketing and website can lead to chargebacks. And nothing can drain profits faster... Read More

FOR PRO Members

MarketingProfs University: Modern Sales and Marketing Alignment

Discover modern strategies and sales tools for aligning your marketing campaigns to support sales goals, and learn to identify sales-ready leads using behavioral scoring. Get techniques to predict future lead handoffs, hold sales accountable for passed leads, and set up safety nets to catch leads that fall through the cracks. Read More

The eMetrics Summit brings together the most experienced, knowledgeable people in online marketing to reveal their wisdom and insight to achieve digital marketing effectiveness and efficiency. Register by April 24 and save up to 35%! See you in Chicago, June 8-11.

Survey Says

The 21 Most (and Least) Trusted Companies in the United States

By Ayaz Nanji

Credit unions and H-E-B, a grocery store chain headquartered in Texas, are the most trusted companies by consumers in the United States, according to a recent report from Temkin. Read More

Quick Take

Experimentation as a Mindset: The Key to a Culture of Optimization

By Kim Ann King

To find business truths, the experimentation mindset goes beyond testing—and applies not only to your digital marketing, analytics, and testing teams but also your product marketing, user experience, and development teams. Read More

My View

Marketers Need a Better Approach to Campaign Performance Metrics

By Bonnie Crater

Don't get stuck on the very limited and oversimplified single-touch attribution model when you need visibility into campaigns. Try using weighted campaign influence instead. Read More

event calendar

Apr 9	PRO Seminar—Modern Sales and Marketing Alignment
Apr 9	MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Apr 10	Virtual Conference—Video Marketing: 3 online sessions—FREE!
Apr 14	FREE Seminar—Optimizing Search, Social, and Display in a Mobile World
Apr 16	PRO Seminar—Hooked: How to Create Addictive Content for Your Brand
Apr 19	FREE Seminar—Crash Course in Real-Time Advertising
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

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