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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Together with small business website experts: |  |
| Monday, April 08, 2019 |
| How to Optimize Page Titles to Strengthen Your Website's SEO | ||||
| Page titles are an important, but often overlooked, part of achieving success with your SEO efforts. When used correctly, they can help you achieve greater organic search visibility and higher clickthrough rates for your website. Use these tips to optimize your page titles and improve your SEO. | ||||
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| How to Stop Annoying Your Customers With Useless CTAs and Instead Write CTAs That Convert | ||||
| sponsored article | ||||
| In a world full of "READ THIS!" "BUY NOW!" and "CLICK HERE!" sometimes the only action customers want to take is to click away. And we marketers shouldn't blame them. So, what do we do? How else can we inspire action? | ||||
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| What the Best Small Business Websites Have in Common | ||||
| sponsored | ||||
| The best small business websites have several elements in common. We uncover those commonalities in this article so you can emulate them on your own SMB website. See the article, including a checklist, to make your website the best it can be. | ||||
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| Five Website Conversion Principles That Will Increase Your Lead Volume | ||||
| Buyers are becoming increasingly fussier. Without a delightful and error-free experience with your brand or website, you're likely losing out on conversions, leads, and clients. These five conversion rate optimization (CRO) principles will increase lead volume and help you surpass your targets. | ||||
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| Website Lead Generation, Optimization, and Landing Pages: Online Forum | ||||
| Your website needs to optimize visitor engagement, nurture leads via conversations, and convert them with engaging landing pages. On April 12, MarketingProfs' free Website Experience & Optimization Online Forum, featuring industry experts, will show you exactly how to turn your website into a lead generation machine. | ||||
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| The Most Difficult B2B Marketing Jobs to Hire For [Study] | ||||
| B2B firms say the most difficult marketing roles to find qualified candidates for are those that involve analytics, operations, and demand generation. There are also functions that firms say they would be willing to outsource. Find out the details of this study. | ||||
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| A Guide to Using Infographics for Lead Generation [Infographic] | ||||
| Infographics, a type of long-form visual content, are often created by marketers primarily to boost engagement on social media and drive traffic to websites. But infographics can work great for lead generation, too. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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