MarketingProfs Today: Measurement Playbook | Twitter Sacks Facebook | Digital Analytics Mistakes

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In this issue

1.	How-To: Create a Marketing Measurement Playbook to Select and Measure the Right Metrics
2.	#SocialSkim: Twitter Sacks Facebook, Plus 13 More Stories in This Week's Roundup
3.	PRO [Online Toolkit] Optimize and Maintain Your Email List
4.	My View: 3 Big Digital Analytics Mistakes That Marketers Make
5.	Survey Says: The 50 Most Popular Web Properties in the US

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How-To

How to Create a Marketing Measurement Playbook to Select and Measure the Right Metrics

By Laura Patterson

With the convergence of online and offline marketing, choosing the right measures is far more important than the quantity of data measured. Measuring the right data, and acting on the results, is essential. Read More

FOR PRO Members

[Online Toolkit] Optimize and Maintain Your Email List

Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More

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Survey Says

By Ayaz Nanji

Google's websites are the most visited by consumers in the United States, according to recent data from comScore. Read More

Quick Take

#SocialSkim: Twitter Sacks Facebook, Plus 13 More Stories in This Week's Roundup

By Christian Neri

Read closely, because we spell out the future of social. Twitter landed a punch in social's quest to conquer sports and livestreaming, and WhatsApp finalized encryption that makes Apple vs. the FBI seem like peanuts. Also: Kik's bot store, and Slack in your office. Read More

My View

Three Big Digital Analytics Mistakes That Marketers Make

By Joshua Reynolds

Even the most experienced marketers make mistakes. But many mistakes can be avoided if you're smart about data and you implement a solid analytics strategy. Read More

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