MarketingProfs Today: SEM Optimization | Mastering Content | Mobile Strategy | Email and Letterman

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: How to Kick Your SEM Campaign Into High Gear
2.	Podcast: Mastering the Content Code: Mark Schaefer on Marketing Smarts
3.	PRO How-To Guide: Inbound Marketing: The Art of Attraction
4.	My View: Three Elements of a Successful Integrated Mobile Strategy
5.	Infographic: What Email Marketers Can Learn From Late Show With David Letterman
6.	Survey Says: How Often Do Americans Shop Online?

The eMetrics Summit brings together marketing analytics practitioners, experts and visionaries to discuss capturing and applying insights from data. Join us in Chicago, June 8-11, and take a deep dive into the latest strategy, tactics and tools necessary to improve your digital marketing ROI.

How-To

How to Kick Your SEM Campaign Into High Gear

By Bruce Gibbs

You were hoping for more leads or conversions, yet it seems your SEM campaign is burning through its dwindling budget but not delivering... It's time for campaign optimization. Read More

Podcast

Mastering the Content Code: Mark Schaefer on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Author, speaker, and educator Mark Schaefer discusses his latest book, The Content Code, and shares secrets for igniting your content so you can break through the deafening noise and achieve marketing success. Read More

FOR PRO Members

How-To Guide: Inbound Marketing: The Art of Attraction

In this 22-page guide you'll learn how to create great content in multiple iterations to meet customers where they are; you'll also learn how to market your content across multiple channels to cement the relationship and convert prospects to leads. Read More

The eMetrics Summit brings together the most experienced, knowledgeable people in online marketing to reveal their wisdom and insight to achieve digital marketing effectiveness and efficiency. Register by April 24 and save up to 35%! See you in Chicago, June 8-11.

Survey Says

How Often Do Americans Shop Online?

By Ayaz Nanji

Nearly one-fourth of online shoppers in the United States say they make a Web purchase at least once a week, according to a recent report from Bronto Software. Read More

Quick Take

What Email Marketers Can Learn From Late Show With David Letterman [Infographic]

By Seamas Egan

Late Show host David Letterman knows the power of an opening act for grabbing attention and keeping it. In marketing, an email subject line wields similar power. Read More

My View

Three Elements of a Successful Integrated Mobile Strategy

By Vivek Patel

Just having a mobile strategy isn't enough for today's businesses. You need an integrated strategy that aligns with your overall business growth endeavors. Read More

event calendar

Apr 9	PRO Seminar—Modern Sales and Marketing Alignment
Apr 9	MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Apr 10	Virtual Conference—Video Marketing: 3 online sessions—FREE!
Apr 14	FREE Seminar—Optimizing Search, Social, and Display in a Mobile World
Apr 16	PRO Seminar—Hooked: How to Create Addictive Content for Your Brand
Apr 19	FREE Seminar—Crash Course in Real-Time Advertising
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Advertise with us: Download our Media Kit
or call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2015 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625