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In This Issue
+ How-To: Six Lessons From an Ambitious Content Marketing Project
+ Survey Says: Which Social Networks Deliver the Most Engaged Users?
+ PRO Take 10: Three Ways to Find Creative Inspiration Outside the Office
+ Infographic: Top Trends in Content Marketing Hiring
+ My View: Native Advertising Won't Boost Sales, Influencers Will
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Advertisement  A recent study shows that superconsumers represent 10 percent of a category’s customers and 30–70 percent of its sales. HBS Executive Education’s Marketing programs focus on building superconsumers who influence millions via social media. Read more in a complimentary Harvard Business Review article.
How-To Six Lessons From an Ambitious Content Marketing Project
By Rich Quarles
Content marketing is going to become an increasingly important component of virtually every company's overall marketing program. Read More
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PRO Take 10: Three Ways to Find Creative Inspiration Outside the Office
In just 10 minutes, you'll learn how to use all five senses to facilitate creativity and encourage creative problem-solving—knocking your product development and marketing endeavors out of the park. Read More
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Advertisement  HBS Executive Education’s Marketing programs help companies change the game. This complimentary Harvard Business Review article explores how CEO Daniel Birnbaum created a provocative Super Bowl spot that took on Coke and Pepsi. Banned by CBS, the ad still helped SodaStream level the playing field.
Survey Says
Which Social Networks Deliver the Most Engaged Users?
By Ayaz Nanji
YouTube, Google+, and LinkedIn drive the most engaged social referrals to websites, according to a recent report from Shareaholic. Read More
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Top Trends in Content Marketing Hiring [Infographic]
By Verónica Maria Jarski
More than half of marketing teams plan to hire content marketers in the next year. Find out what they're looking for and other trends in content hiring. Read More
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My View Native Advertising Won't Boost Sales, Influencers Will
By Susan Frech
Consumers are suspicious of native advertising masquerading as content, but they trust real people on social networks and elsewhere. Which is why marketers should harness the power of influencers rather than relying on native ads. Read More
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