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In This Issue
+ How-To: Social Search Optimization on Twitter, Pinterest, and Google+
+ Infographic: Omnichannel Loyalty: The New Customer Connection
+ PRO Seminar: The Expanding Facebook Universe
+ Survey Says: Big Disconnect: Only 12% Implementing Big Data Strategy
+ My View: 8 in 10 CMOs Plan to Increase Social Media Use (You Should, Too)
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How-To Social Search Optimization on Five Major Social Networks (Part 2: Twitter, Pinterest, Google+)
By Courtney Gibb
The combination of search and social is revolutionary. Find out the search capabilities of Twitter, Pinterest, and Google+ and how to search-optimize your presence on them. Read More
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PRO PRO Seminar: The Expanding Facebook Universe
We will look at what Facebook means to the modern marketer, considering its central role on an increasingly social Web. We'll also examine how Facebook can be used strategically in your own marketing mix. Read More
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Advertisement  Create, share and consume knowledge easily and safely with InterCall's CorporateTube* enterprise video portal. One-click integration with our powerful Webcast Studio platform takes knowledge sharing to another level. Register for a free trial of CorporateTube for your enterprise. *powered by Kaltura
Survey Says
Big Disconnect: Only 12% Implementing Big Data Strategy
By Vahe Habeshian
Despite the hype, most organizations have yet to develop and implement a Big Data strategy, and few are taking advantage of product, customer, and other data sources, according to a survey of data management professionals. Read More
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Omnichannel Loyalty: The New Customer Connection [Infographic]
By Verónica Maria Jarski
With omnichannel loyalty, companies engage customers with personalized messages at each touchpoint across various channels; businesses also offer rewards for customers' loyalty, which often results in lifelong brand loyalty. Read More
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My View 8 in 10 CMOs Plan to Increase Social Media Use (You Should, Too)
By Ethan McCarty
IBM's recent social business study found that 82% of CMOs plan to increase their social media use in three to five years. Here's why they're finally diving into social media and why you should, too. Read More
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