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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Tuesday, April 07, 2020 |
| How to Fill the Marketing Void Created by Coronavirus and Get the Budget to Pay for It | ||||
| As marketers scramble to refocus their strategy now that live events are canceled or postponed, it's a struggle to get budgets approved for ideas that you think will result in ROI similar to events'. Here's how to get buy-in and approval to fill the void created by the pandemic. | ||||
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| The Key to Good Marketing Is Good Writing | ||||
| MarketingProfs virtual event | ||||
| To succeed as a marketer, you have to be able to write well—and to write copy that both educates and entertains. You also have to be able to do it for multiple channels. Join us virtually for Marketing Writing Bootcamp to ensure your writing skills are up to the challenge. Save $100 on your ticket with code HappyCamper. | ||||
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| How COVID-19 Is Affecting Media Consumption and Online Behavior [Study] | ||||
| Some 87% of US consumers and 80% of UK consumers say they are consuming more content across media channels because of the COVID-19 outbreak. Check out the research. | ||||
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| How Bad Data Hurts B2B Companies [Infographic] | ||||
| In B2B marketing and sales, accurate data is crucial. High-quality B2B data allows Sales to improve targeting, reach the right person, take a personalized approach, and successfully drive revenue. Bad data can destroy that entire process. | ||||
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