MarketingProfs Today: Persuasive Landing Page Copy | Millennials' B2B Buying | Omnichannel-Ready CMS

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In this issue

1.	How-To: 3 Deceptively Simple (but Powerful) Tips for Writing Persuasive Landing Page Copy
2.	My View: Why Your Content Management System Must Be Omnichannel-Ready
3.	PRO Take 10: How to Make Your Graphs and Charts Effective Communication Tools
4.	Survey Says: B2B Buying: Millennials vs. Gen X and Baby Boomers
5.	Infographic: Five Reasons Your Mobile Strategy Isn't Working (and What to Do About It)

The eMetrics Summit brings together marketing analytics practitioners, experts and visionaries to discuss capturing and applying insights from data. Join us in Chicago, June 8-11, and take a deep dive into the latest strategy, tactics and tools necessary to improve your digital marketing ROI.

How-To

Three Deceptively Simple (but Powerful) Tips for Writing Persuasive Landing Page Copy

By Amanda Durepos

Writing landing page copy that converts like crazy isn't as simple as running through a checklist of best-practices. But it can be as simple as following these three super-powerful pointers. Read More

FOR PRO Members

Take 10: How to Make Your Graphs and Charts Effective Communication Tools

In just 10 minutes, you'll discover how to achieve more with your graphs and charts. You'll learn how to create and more effectively use visuals in PowerPoint, which graph types you should use to illustrate your data, and how to avoid common mistakes. Read More

The eMetrics Summit brings together the most experienced, knowledgeable people in online marketing to reveal their wisdom and insight to achieve digital marketing effectiveness and efficiency. Register by April 24 and save up to 35%! See you in Chicago, June 8-11.

Survey Says

B2B Buying: Millennials vs. Gen X and Baby Boomers

By Ayaz Nanji

Millennial B2B buyers, when researching products and services, want to interact directly with vendors' representatives far more than Gen X or Baby Boomer buyers do, according to a recent report from IBM. Read More

Quick Take

Five Reasons Your Mobile Strategy Isn't Working (and What to Do About It) [Infographic]

By Verónica Maria Jarski

Is your mobile strategy producing lackluster results? Here's a look at five areas that might need improvement. Read More

My View

Why Your Content Management System Must Be Omnichannel-Ready

By Joanna Madej

As channels proliferate, CMSes built around page editing will no longer suffice to keep up with business needs. Read More

event calendar

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