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In This Issue
+ How-To: Build Customer Loyalty With Rewards & Other Tactics That Motivate
+ Survey Says: Digital Ad Benchmarks: Performance Metrics by Format
+ PRO Seminar: Use Your Data to Cut Through the Noise, Drive Engagement
+ Infographic: The Complete A to Z Guide to Personal Branding
+ My View: Why Rich Media Messaging Trumps Multimedia Messaging
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Advertisement  A recent study shows that superconsumers represent 10 percent of a category’s customers and 30–70 percent of its sales. HBS Executive Education’s Marketing programs focus on building superconsumers who influence millions via social media. Read more in a complimentary Harvard Business Review article.
How-To Build Customer Loyalty With Rewards and Other Tactics That Motivate
By Sha Fakiri
The digital age has changed how buyers research and buy products. An online rewards program can be a powerful way to reach buyers over and over, helping build a new kind of loyalty toward brands old and new. Read More
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PRO PRO Seminar: Use Your Data to Cut Through the Noise and Drive Customer Engagement
You'll learn how to identify valuable data and harness it to change the way your customers engage with your products and services. We'll also examine real-world use cases of how an emphasis on Big Data technologies has helped companies. Read More
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Advertisement  HBS Executive Education’s Marketing programs help companies change the game. This complimentary Harvard Business Review article explores how CEO Daniel Birnbaum created a provocative Super Bowl spot that took on Coke and Pepsi. Banned by CBS, the ad still helped SodaStream level the playing field.
Survey Says
Digital Advertising Benchmarks: Performance Metrics by Format
By Ayaz Nanji
Bigger is indeed sometimes better in digital advertising, according to a recent benchmarks report from PointRoll. Read More
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The Complete A to Z Guide to Personal Branding [Infographic]
By Seth Price
If you haven't undertaken personal branding or you haven't incorporated it into your organization's marketing strategy, you're missing out on a world of value. Check out this infographic for tips to get you started. Read More
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My View Why Rich Media Messaging Trumps Multimedia Messaging
By Cezar Kolodziej
Why should businesses use rich media messaging instead of multimedia messaging for marketing campaigns? Here's a look at the limitations of the latter and the reasons the former works better. Read More
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Apr 8
 FREE Seminar—Three Keys for Successful Customer-Centric Marketing
Apr 10
 PRO Seminar—Use Your Data to Cut Through the Noise and Drive Customer Engagement
Apr 10
 MarketingProfs University—Marketing Measurement & Analytics Use code MEASURE to save $200
Apr 11
 Virtual Conference—Social Media Marketing: A Map for Social Evolution 3 online sessions—FREE!
Apr 15
 FREE Seminar—The State of B2B Marketing Data: 2014
Apr 17
 PRO Seminar—Five Tips for Creating Email Subject Lines that Increase Conversions
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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