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In This Issue
+ How-To: Sales-Letter Magic—10 Tips for Writing Letters That Sell
+ PRO: Seminar—Be a Social Media Strategist, Not the Social Help Desk
+ Survey Says: Marketers Increasing Digital Video Ad Spending
+ Quick Take: Four Ways to Revamp Your Email Marketing Program
+ My View: Five Quick Tactics for Supercharging Your Event Marketing
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Advertisement  Whatever your business, whatever your goal, Constant Contact has the partnership program that pays off for you.
As a Constant Contact Expert or Partner, you’ll boost your visibility being associated with the leader in small business marketing. And you’ll demonstrate your value as a knowledgeable marketing professional. Learn more.
How-To Sales-Letter Magic: 10 Tips for Writing Letters That Sell
By Dean Rieck
Sales letters are powerful selling tools. They are a simple, direct way to generate sales leads and orders. But for many businesspeople, they present a daunting writing challenge. Use these 10 tips to write a winning sales letter. Read More
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PRO PRO Favorite Seminar: How to Be a Social Media Strategist, Not the Social Help Desk
In this member favorite seminar, thought leader and analyst Jeremiah Owyang presents his latest research—done in connection with MarketingProfs—that uncovers six major obstacles social strategists face today, and how to overcome them. Read More
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Advertisement  There’s a revolution going on in marketing today. New technologies emerge. Communication channels shift and fragment. Delivery of measurable ROI is critical. This white paper, Ten Steps to Effective Email Marketing, presents ten strategies for B2B and B2C marketers deliver integrated, measurable email marketing campaigns in the evolving online landscape.
Survey Says
Marketers Increasing Digital Video Ad Spending
More than two-thirds of marketers (69%) and one-half of agency professionals (55%) say they plan to increase their digital video advertising (DVA) spending 22% on average in 2011. Read More
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Quick Take
Four Ways to Revamp Your Email Marketing Program
Just like your car, your email marketing program requires maintenance and care. If your emails are a flop, take these four steps to get your program back on track and running smoothly.
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My View Five Quick Tactics for Supercharging Your Event Marketing
By Nehemiah "Nemo" Chu
Event marketing is fresh on my mind, having just returned from exhibiting at SXSW. Whether you're exhibiting to win new customers, meet key influencers, or create brand awareness, here are five tactics that work.
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@douglaskarr How to Optimize a Press Release for Search https:////bit.ly/fqOkHk
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Forum Today's Question
Is there a program I can use for my customer rewards plan that requires minimum manual effort and will link to QuickBooks so customers can track their status?
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Apr 7
 PRO Seminar—MPU: 11 Digital Trends to Watch in 2011 with Steve Rubel
Apr 7-22
 MarketingProfs University LIVE—Social Media Marketing Fast Track save $200 with code SMFAST
Apr 8
 #ProfsChat—Podcasting and Social Media Twitter chat with @KarenRubin 12-1pm ET
Apr 8
 Digital Marketing World—Measurement Free online conference
Apr 12
 FREE Seminar—10 Rules for Lead Management Success sponsored by MarketNet
Apr 14
 PRO Seminar—8 Triggers that Turn Customer Distraction into Traction with Adrian Ott
Apr 19
 FREE Seminar—Reaching Business Audiences via Social Media & Display Ads sponsored by Bizo
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save
 
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