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Thursday, April 6, 2023

📋 Table of Contents

1. SPICED: A Uniform Framework Across the Entire Customer Journey (Article 3 of 3)

2. Announcing the B2B Forum Opening Keynote: Nilofer Merchant MarketingProfs B2B Forum

3. How Digital Creators Should Navigate the Metaverse

4. How to Automate New-Business and Loyalty Incentives sponsored webinar

5. How to Make an Infographic in Five Steps

6. The Modern Customer Data Platform: Why You Need One and What You Need to Know sponsored guide

7. B2B Marketers Ask About Sales Enablement MarketingProfs Working Webinar Series

Scroll down for more, including industry news, community goings-on, and other useful resources.

SPICED: A Uniform Framework Across the Entire Customer Journey (Article 3 of 3)
article
SPICED: A Uniform Framework Across the Entire Customer Journey (Article 3 of 3)
This third and final article on recurring revenue growth introduces a valuable framework for SaaS companies. Find out how it makes every department's job easier. »
sponsored
Become a Programmatic Audio Expert
Digital audio advertising creates a personal, engaging, and immersive experience that holds the listener's full attention for higher brand recall. Learn the ins and outs of programmatic audio strategy with this FREE Audio Channel Certification course. »
Announcing the B2B Forum Opening Keynote: Nilofer Merchant
MarketingProfs B2B Forum
Announcing the B2B Forum Opening Keynote: Nilofer Merchant
Kick off your B2B Forum conference experience with inspiration only an award-winning "Future Thinker" can awaken! She’s worked at Apple, Symantec, Autodesk, and more; brought 100+ products to market; driven over $18 billion in sales; lectured at Stanford and Yale; and published three books. Now, she's ready to show you how "Onlyness"—being uniquely you—is the key to unlocking innovation and creativity for yourself and your business. Get your B2B Forum ticket now—prices increase next week! Register today. »
How Digital Creators Should Navigate the Metaverse
podcast
How Digital Creators Should Navigate the Metaverse
In this enlightening episode, Patrik Wilkens and host George B. Thomas take a dive into the metaverse and how marketers might best use it to their advantage. Read more and listen in. »
sponsored webinar
How to Automate New-Business and Loyalty Incentives
The ability to evolve with digital trends—while improving efficiency—is vital for marketing teams. Join us for this free webinar and learn how to automate loyalty incentives, keep up with gifting trends, and free up your marketing team's time. »
How to Make an Infographic in Five Steps
infographic
How to Make an Infographic in Five Steps
Infographics are a great way to convey information succinctly and capture the attention of your audiences. However, creating one can feel daunting. This infographic covers five steps you can take to quickly develop one that's compelling. Check out the infographic. »
sponsored guide
The Modern Customer Data Platform: Why You Need One and What You Need to Know
Being asked to do more with less? The right customer data platform built on the Cloud can rise to the challenge and become an integral part of your martech stack. Download this guide to make sure yours is ready for what's next. »
B2B Marketers Ask About Sales Enablement
MarketingProfs Working Webinar Series
A Sales Enablement plan helps your marketing attract qualified buyers to your sales pipeline. Sounds easy... but even seasoned pros have questions. Get insights from this Q&A with Pam Didner in her four-part Working Webinar. Use your workbook to follow along. In no time, you'll have your own Sales Enablement plan. Sales Enablement: Aligning Marketing and Sales is available on-demand, exclusively to PRO members.
Watch all four parts here
Afoot in the Neighborhood
MarketingProfs community goings-on
It's time to shake it like a MarketingProfs PRO! This spring, join us for Shakeup B2B: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. Register now!
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
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The Power and Importance of a B2B Referral Generation Program: John Jantsch on Marketing Smarts [Podcast] »
Three Ways Generative AI Will Change B2B Marketing »
You're So Vain: The 'Me, Me, Me' POV—How to Avoid the Most Common Sin in Marketing »
News You Can Use
Updates from around the industry
Mobileforce and SugarCRM Announce Partnership for Fully Integrated Field Service Management and Quote-to-Cash Sales Execution EIN News
SpendFlo Bags $11M for Its SaaS Platform Fintech Global
Shift7 Digital Acquired by Merkle PR Newswire
Push Raises $15M and Launches New Visibility and Employee-Powered Tools to Help Enterprises Scale SaaS Security FinTech Futures
Reltime Scales Its Web3 Financial Services Ecosystem Globally With Microsoft PR Newswire
Category Leader in B2B Rebate Management Enable Announces Partnership with SPARXiQ Yahoo Finance
Upcoming Events
APR
6
How to Automate New-Business and Loyalty Incentives: You Now Have Digital Options
45-minute webinar | sponsored by Tango
APR
13
Shakeup B2B—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers
Main Conference April 13 | Workshops April 11–12
APR
18
Five Ways to Use Social Media to Build Brand Reputation as an Expert
45-minute webinar | featuring Jon-Stephen Stansel
APR
20
Conversation, Personalization, and Humanization: How Our Marketing Must Change in 2023
60-minute webinar | sponsored by ON24
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