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When the Marketer is Ready, the Guide Appears
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MarketingProfs B2B Forum Workshops
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| What's better than solving your marketing problems? Skipping "newbie mistakes" along the way. Get expert marketing guidance when you join top copywriter Heather Robson, CX pro Jeannie Walters, and branding boss Nick Westergaard for their hands-on intensive workshops, April 19-21. |
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| Profs Picks |
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| We all want to do what the cool kids are doing. A full 70% of B2B marketers say they use ABM strategies, and chances are they all do it the same way: emails and targeted ads with tailored messages on social. But chilling with the cool crowd has its limitations. The email experience isn’t differentiated, and it forces marketers to compete in overcrowded inboxes. Platforms such as LinkedIn are oversaturated with competitors' messaging, and it’s easy to get lost in the scroll. So why not break away from the standard, put on an outrageous outfit, and march to the beat of your own ABM? Connected TV allows you to do that. It offers precision targeting and accurate measurement. As a marketer, you can upload emails from your CRM to target high-value prospects with high-impact ads served on the biggest screen in the house. You can also retarget website visitors to ensure valuable traffic on your site doesn’t go to waste, keeping your message top-of-mind for the prospects that matter most. So, differentiate yourself and cut through the clutter with Connected TV. Now that's cool. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| It's B2B Forum week, y'all! Don't miss out on the super sessions and shenangians. Check it out! |
| Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
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| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Qualified Unveils the Pipeline Cloud to Transform Pipeline Generation for Revenue Teams That Use Salesforce PRWeb |
| Allego Expands Its Customer Base in the Age of Virtual Selling PR Newswire |
| CloudBlue and CloudSense to Connect Telecommunications Providers With a Broad Ecosystem of ICT Channel Partners via New Digital Catalog Yahoo Finance |
| Full Circle Insights Introduces Microsoft Advertising and Google Ad Support for Digital Source Tracker PR Newswire |
| Anchor Automates B2B Payments IBS Intelligence |
| Merge Adds Fourth Category of Integrations With Unified Ticketing API Yahoo Finance |
| Relativity6 Announces $5.25M Round Led by Fin Capital PR Newswire |
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