MarketingProfs Today: Nurturing Advocacy | Chief Customer Officer 2.0 | B2B Content Personalization

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In this issue

1.	How-To: How to Nurture the Five Stages of Customer Advocacy
2.	Podcast: Chief Customer Officer 2.0: Author Jeanne Bliss on Marketing Smarts
3.	PRO NEW! How-To Guide: Build Your Content Marketing Dream Team
4.	Survey Says: The State of B2B Content Personalization
5.	My View: Reap These Benefits When You Unify Your Marketing Stack

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How-To

How to Nurture the Five Stages of Customer Advocacy

By Stephan Hovnanian

Customer advocacy programs are hot right now. And why shouldn't they be? Customers have the ability to be hyper-connected to the brands they love, and they are gaining more influence over the buying process every day. But advocacy is a fragile thing. Read More

Podcast

Chief Customer Officer 2.0: Author Jeanne Bliss on Marketing Smarts [Podcast]

Customer experience expert and best-selling author Jeanne Bliss shares tips for creating a customer-centric organization and discusses her new book, Chief Customer Officer 2.0. Read More

FOR PRO Members

NEW! How-To Guide: Build Your Content Marketing Dream Team

In this 22-page guide, you'll learn how to identify the key hires to get your team started, what traits and skills to look for in your key hires, how to manage freelancers and a remote team of employees, and much more! Read More

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Survey Says

The State of B2B Content Personalization

By Ayaz Nanji

Most B2B marketers are tailoring content to specific audiences to some degree, but much of that personalization is done manually, according to recent research from Seismic and Demand Metric. Read More

My View

Reap These Benefits When You Unify Your Marketing Stack

By Jim Eustace

At one time, integrating multiple solutions required an entire team and lots of work. But, today, it's remarkably easy to unify your marketing stack. And here's why you should consider doing so. Read More

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