MarketingProfs Today: Content Crash | Influencer Power | Mobile Email Trends

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In this issue

1.	How-To: Overcome B2B 'Content Marketing Crash' in Four Moves
2.	My View: Five Campaigns That Demonstrate the Power of Influencer Marketing
3.	PRO MarketingProfs University: Modern Sales and Marketing Alignment
4.	Survey Says: Mobile Email Benchmarks: YOY Click, Purchase, and Design Trends
5.	Infographic: Seven Reasons Millennials Don't Care About Your Content

The eMetrics Summit brings together marketing analytics practitioners, experts and visionaries to discuss capturing and applying insights from data. Join us in Chicago, June 8-11, and take a deep dive into the latest strategy, tactics and tools necessary to improve your digital marketing ROI.

How-To

Overcome B2B 'Content Marketing Crash' in Four Moves

By Lisa Calhoun

Content marketing crash—it's that inevitable decline in engagement and conversion after you've gained huge ground. Even the best B2B content marketers can get mired in these muddy battlefields. Read More

FOR PRO Members

MarketingProfs University: Modern Sales and Marketing Alignment

Discover modern strategies and sales tools for aligning your marketing campaigns to support sales goals, and learn to identify sales-ready leads using behavioral scoring. Get techniques to predict future lead handoffs, hold sales accountable for passed leads, and set up safety nets to catch leads that fall through the cracks. Read More

The eMetrics Summit brings together the most experienced, knowledgeable people in online marketing to reveal their wisdom and insight to achieve digital marketing effectiveness and efficiency. Register by April 24 and save up to 35%! See you in Chicago, June 8-11.

Survey Says

Mobile Email Benchmarks: YOY Click, Purchase, and Design Trends

By Ayaz Nanji

Mobile clicks accounted for 40% of all marketing email clicks in the fourth quarter of 2014, a 10% year-over-year increase, according to a recent report from Yesmail. Read More

Quick Take

Seven Reasons Millennials Don't Care About Your Content [Infographic]

By Verónica Maria Jarski

Is your content resonating with Millennials? It might not be if you're doing these seven things. Read More

My View

Five Campaigns That Demonstrate the Power of Influencer Marketing

By Lauren Jung

When brands align themselves with the right influencers, those brands gain access to highly engaged audiences that can become loyal customers. Here are five examples of brands that did just that. Read More

event calendar

Apr 7	FREE Seminar—Content Marketing at Scale
Apr 9	PRO Seminar—Modern Sales and Marketing Alignment
Apr 9	MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Apr 10	Virtual Conference—Video Marketing: 3 online sessions—FREE!
Apr 14	FREE Seminar—Optimizing Search, Social, and Display in a Mobile World
Apr 16	PRO Seminar—Hooked: How to Create Addictive Content for Your Brand
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

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Research Writer: Ayaz Nanji
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