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In This Issue
+ How-To: Four Ways to Improve the Lead-to-Sales Handoff
+ PRO: SmartTools—High-Performance Landing Pages
+ Survey Says: Android Captures Majority of US Smartphone Market
+ Quick Take: Four Steps to Take When You Lose a Big Client
+ My View: A Free MarketingProfs Mobile App
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Advertisement  Leadership Programs at HBS
In this book chapter from Being the Boss, Professor Linda Hill discusses the paradoxes confronting managers and helps you manage yourself, network, and team. Learn more about being the boss from Hill and other renowned faculty at Harvard Business School Executive Education.
How-To Four Ways to Improve the Lead-to-Sales Handoff
By Kathy Rizzo
Improving the lead-to-sales handoff at your company—and setting lead follow-up guidelines—can significantly boost ROI and help close Sales. Learn four invaluable handoff techniques you should be implementing. Read More
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PRO SmartTools: High-Performance Landing Pages
This online tool is a step-by-step blueprint for creating landing experiences that boost conversions. Read More
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Advertisement  Did you know 91% of today's online adults use social media regularly? Download The 2012 Digital Marketer Report for more key insights on the New American Consumer.
Survey Says
Google Android Captures Majority of US Smartphone Market
Google Android continued to widen its lead in the US smartphone market in February 2012, crossing the 50% threshold to capture a majority share for the first time in its history. Read More
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Quick Take
Four Steps to Take When You Lose a Big Client
Sometimes rotten things happen to good B2B companies—such as when a major client drops you during an economic downturn. But every crisis teaches us lessons. Here are four steps to staying afloat when your best customer says good-bye. Read More
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My View Fresh Content on the Go: A Free MarketingProfs Mobile App
By Verónica Maria Jarski
Want fresh MarketingProfs content on the go? On this Free Friday (and any day, really), we're offering you a MarketingProfs app for your iPhone, iPod Touch, or Android.  Read More
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@djwaldow I'm a huge advocate for a single opt-in process for email marketing. Do you agree? https:////ar.gy/0cz3
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Forum Today's Question
By ladeibugg 4/4/2012 at 8:46 PM
I am an event planner (weddings, parties). When advertising my business at an event, what items should I display at my booth? Go To Question
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Apr 10
 FREE Seminar—Elusive Buyer 2.0: How to Move Them From Anonymity to Revenue
Apr 12
 PRO Seminar—MarketingProfs University: Creating a Winning Web Presence
Apr 12-26
 MarketingProfs University LIVE—Websites That Work save $200 with code WORKIT
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 FREE Seminar—4 Keys to Successful Facebook Marketing
Apr 19
 PRO Seminar—How Sharing and Collaboration Can Benefit Marketers in a Connected Age
May 10-23
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
June 8
 Social Media Virtual Conference—3 Great Social Media Sessions sign up for free
 
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