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In This Issue
+ How-To: Seven Principles for Social Success
+ PRO: Your Guide to Successful Social Media Marketing
+ Survey Says: Americans Flocking to Coupon Websites
+ Quick Take: Why Customers Want to Pick Up Online Orders at Your Store
+ My View: Social Media, Leave Them Kids Alone (or at Least 46% of Them)
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How-To Seven Principles for Social Success and the Companies Already Getting Them Right
By Barry Libert
Let's face it: Business is changing. It's now being conducted through meaningful conversations between organizations and constituents. But it isn't easy. Here are seven rules to live by to achieve social success. Read More
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PRO Your Guide to Successful Social Media Marketing
Need help defining objectives for your social marketing campaigns? Check out our how-to guide, A Step-by-Step Guide to a Successful Social Media Program. Creating your strategy, policy, and team will be a breeze!
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Survey Says
Americans Flocking to Coupon Websites
More than two-thirds of consumers (67%) say they have downloaded and printed online coupons, with Coupons.com (38%) topping the favorite websites list, followed by Google (34%) and Groupon (22%). Read More
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Quick Take
Why Customers Might Want to Pick Up Online Orders at Your Store
Having a ship-to-store option for your business can be a win-win situation. Customers like them—and a substantial number might just buy something else while they're taking delivery. Read More
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My View Social Media, Leave Them Kids Alone (or at Least 46% of Them)
By Ted Mininni
Nothing tantalizes marketers like the purchasing power of young consumers. We all know how fluent young people are with social media, so it's easy to conclude interacting with them in these channels is logical, right? Wrong! Read More
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@nickusborne 3 Excuses That Are Keeping You from a Successful Freelance Writing Career - Did you ever think it's not the... https:////tumblr.com/xb6206ueey
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Forum Today's Question
By bzahra1 4/5/2011 at 12:39 AM
How can we reposition the image of our e-commerce gas company? We want to gain credibility as our competitors follow predatory pricing strategies.
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Apr 7
 PRO Seminar—MPU: 11 Digital Trends to Watch in 2011 with Steve Rubel
Apr 7-22
 MarketingProfs University LIVE—Social Media Marketing Fast Track save $200 with code SMFAST
Apr 8
 #ProfsChat—Podcasting and Social Media Twitter chat with @KarenRubin 12-1pm ET
Apr 8
 Digital Marketing World—Measurement Free online conference
Apr 12
 FREE Seminar—10 Rules for Lead Management Success sponsored by MarketNet
Apr 14
 PRO Seminar—8 Triggers that Turn Customer Distraction into Traction with Adrian Ott
Apr 19
 FREE Seminar—Reaching Business Audiences via Social Media & Display Ads sponsored by Bizo
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save
 
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