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Together with leading performance TV platform
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Caution: Doors are Closing
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MarketingProfs B2B Forum
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| Spring's most actionable B2B marketing conference kicks off bright and early on Wednesday! Discover the future of marketing and gain an edge with dozens of brand new, insightful sessions at B2B Forum Online, April 6-7. Don't get locked out—your first session starts tomorrow at 10am ET. |
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| Profs Picks |
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| We all want to do what the cool kids are doing. A full 70% of B2B marketers say they use ABM strategies, and chances are they all do it the same way: emails and targeted ads with tailored messages on social. But chilling with the cool crowd has its limitations. The email experience isn’t differentiated, and it forces marketers to compete in overcrowded inboxes. Platforms such as LinkedIn are oversaturated with competitors' messaging, and it’s easy to get lost in the scroll. So why not break away from the standard, put on an outrageous outfit, and march to the beat of your own ABM? Connected TV allows you to do that. It offers precision targeting and accurate measurement. As a marketer, you can upload emails from your CRM to target high-value prospects with high-impact ads served on the biggest screen in the house. You can also retarget website visitors to ensure valuable traffic on your site doesn’t go to waste, keeping your message top-of-mind for the prospects that matter most. So, differentiate yourself and cut through the clutter with Connected TV. Now that's cool. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| It's B2B Forum week, y'all! Don't miss out on the super sessions and shenangians. Check it out! |
| Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| MeritB2B Relaunches as Anteriad Destination CRM |
| Edison Interactive Partners With DanAds to Launch Digital Out-of-Home Self-Serve Platform MarTech Series |
| Influ2 Named in New Tech Report for Account-Based Platforms and Outlines a Vision for the Future of B2B Marketing GlobeNewswire |
| B2B Distributor Partners Optimizely and Bridgeline to Optimize Site Search MarTech Series |
| Leo Perrotta becomes OverIT's new Chief Customer Success Officer PR Newswire |
| Qred Moves Into B2B Payments; Raises €10M Finextra |
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