MarketingProfs Today: Star Ratings' Outsized Role | Revitalizing a Brand | Highest-Paid Digital Jobs

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In this issue

1.	How-To: The Highest-Spending E-Commerce Customers Are Seeing Stars—Star Ratings, That Is
2.	Podcast: Revitalizing a 150-Year-Old Brand: Simon Perkins of The Orvis Company on Marketing Smarts
3.	PRO How-To Guide: The Marketer's Guide to Social Media Content
4.	Survey Says: The 10 Highest-Paying Digital Marketing Jobs
5.	Infographic: Retail Strategy Today: A Blended Online and In-Store Shopping Journey

You've seen the data that proves people engage at high rates with video, so register now for this free Video Marketing Virtual Conference to get actionable insights that you can implement immediately.

How-To

The Highest-Spending E-Commerce Customers Are Seeing Stars—Star Ratings, That Is

By Barry Feldman

Star ratings are simple, but they have an immense effect. They increase social proof, boost word-of-mouth marketing, and improve the results of paid ads. And, most important, they influence purchases. Read More

Podcast

Revitalizing a 150-Year-Old Brand: Simon Perkins of The Orvis Company on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Here's the story of how the oldest mail-order retailer in the United States evolved into an international outdoor lifestyle retailer with more than $340 million in annual sales. Read More

FOR PRO Members

How-To Guide: The Marketer's Guide to Social Media Content

In this 43-page guide, you'll learn how to plan, develop, and optimize social content that captures and engages the attention of your audience. You'll be able to set the stage for the development of highly relevant branded content, design for engagement, champion your goals, and much more! Read More

We all find it hard to break our routines and try something new. Join us for this free Virtual Conference to break your routine and actually start making marketing videos. Check out the agenda.

Survey Says

The 10 Highest-Paying Digital Marketing Jobs

By Ayaz Nanji

Which jobs related to digital marketing and technology have the highest average annual salary ranges? Mondo, a national staffing agency, looked at recent US data for nearly 70,000 digital marketing and IT placements to find out. Read More

AT-A-GLANCE

Retail Strategy Today: A Blended Online and In-Store Shopping Journey [Infographic]

By Laura Forer

Online and offline retail channels don't have to compete. Complementary digital and in-store experiences are vital to today's customer journey, giving consumers the best of both worlds—and the best returns to retailers. Read More

event calendar

Apr 6	PRO Seminar—How to Adapt: Creating a Content Strategy for Mobile
Apr 14	Virtual Conference—Video Marketing \| 3 online sessions *FREE!*
Apr 20	PRO Seminar—Hello, It's Me... The Adele Guide to Doing Email
Jun 1	Online Course—Marketing Writing Bootcamp \| The fastest way to rockin' writing
Oct 3-6	B2B Marketing Forum—Save $600 when you register by March 31!

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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