MarketingProfs Today: Rebranding | Sales in 2016 | Sentiment Analysis

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In this issue

1.	How-To: Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?
2.	Survey Says: Sales Leaders Bullish on 2016
3.	PRO Take 10: How to Use Your CRM Data to Boost Advertising ROI
4.	My View: What Sentiment Analysis Can Do for Your Brand
5.	Infographic: The Ideal Word Counts for Social Media Posts

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How-To

Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?

By Joe Staples

Imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), eat at Pete's Super Submarines (instead of Subway), and later enjoy a Brad's Drink (instead of a Pepsi). Read More

FOR PRO Members

Take 10: How to Use Your CRM Data to Boost Advertising ROI

In just 10 minutes, you'll learn to boost your return on advertising spend (ROAS) by using the data you already have. You'll get practical tips on how to segment your CRM lists, upload them to Google AdWords and Facebook advertising, and use them to expand and refine campaigns. Read More

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Survey Says

Sales Leaders Bullish on 2016

By Ayaz Nanji

Most sales leaders say they are optimistic about revenue growth for the rest of 2016, according to recent research from InsideSales. Read More

Quick Take

The Ideal Word Counts for Social Media Posts [Infographic]

By Verónica Jarski

Curious how long your social media and blog posts should be? This infographic will help you craft written content with ideal word counts. Read More

My View

What Sentiment Analysis Can Do for Your Brand

By Laura McGarrity

Sentiment analysis helps you understand what your customers really think about your brand, products, and services—so that you make better business decisions. Read More

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