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In This Issue
+ How-To: How to Use the iPad for Content Marketing
+ #SocialSkim: Facebook Home, LinkedIn Mentions, Steve Jobs, More...
+ PRO Online Tool: Create High-Performance Landing Pages
+ Survey Says: Worldwide Business Optimism Reaches Two-Year High
+ My View: Working With Large Marketing Organizations
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How-To How to Use the iPad for Content Marketing
By Rusty Bishop
The iPad is one of the best ways marketers can enhance brand image and interact with today's mobile generation. Finding innovative ways for such interaction isn't easy, but here are a few basic steps you can take. Read More
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PRO Online Tool: Create High-Performance Landing Pages
This online service is a step-by-step blueprint for creating landing page experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More
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Survey Says
Worldwide Business Optimism Reaches Two-Year High
By Lenna Garibian
For the first time in two years, optimism levels are rising among the world's global executives, according to the annual Decision Dynamics survey by the Financial Times and Doremus. Read More
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Quick Take
#Social Skim: Facebook Home, LinkedIn Mentions, Twitter Reports, Steve Jobs... The Week in Social
By Angela Natividad
We kick off with Facebook's Home, LinkedIn... zany puppet action, our April Fool's joke of choice, and stats galore. Also: Learn how Twitter Reports has improved, where you can find legal docs for social/business needs, and how to present like Steve Jobs. Skim and learn! Read More
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My View Working With Large Marketing Organizations and Delivering Hard News: Q&A With Carlos Hidalgo
By Verónica Maria Jarski
The 2013 B2B Forum will introduce you to a host of marketing adventurers in October; in the meantime, we'll be posting Q&As with some of those intrepid marketers. Up next is Carlos Hidalgo of ANNUITAS. Read More
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Apr 11
 PRO Seminar—The Expanding Facebook Universe
Apr 11
 MarketingProfs University—Cracking the Facebook Code Use coupon code DECODED to save $200
Apr 12
 Virtual Conference—Social Media Marketing Sign up for free!
Apr 16
 FREE Seminar—Speaking Up Without Freaking Out: Presenter Monologue to Audience Dialogue
Apr 18
 PRO Seminar—Getting Flexible: Working Content into Responsive Design
Jun 13
 MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $800 through April 30
 
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