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In This Issue
+ How-To: Get Real Business Results From Facebook
+ Slide Show: Four Tips for a Successful Call to Action
+ PRO: How to Be Bold With Your Social Business Agenda
+ Survey Says: Video Email Marketing Boosts CTR
+ Quick Take: Five Habits of Successful Video Content Marketers
+ My View: Four Ideas for Activating Your Brand Advocates
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Advertisement  Leadership Programs at HBS
In this book chapter from Being the Boss, Professor Linda Hill discusses the paradoxes confronting managers and helps you manage yourself, network, and team. Learn more about being the boss from Hill and other renowned faculty at Harvard Business School Executive Education.
How-To Want Real Business Results From Facebook? Run a Social Campaign
By Mark Schmulen
To get real business results from your social media efforts, you need to build a community, engage your audience, and create word-of-mouth. Learn how running a social campaign on Facebook can help you do just that. Read More
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Slideshow Four Tips for a Successful Call to Action [Slide Show]
By Christian Gulliksen
Whether a monthly newsletter, a special offer, or an event invitation, each of your email messages has one clear goal: persuading subscribers to take an action. And that's why you need a compelling call to action. Read More
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PRO Take 10 Author Series: How to Be Bold With Your Social Business Agenda
In just 10 minutes, Sandy Carter describes exactly what it takes to create a social business agenda. For companies hesitant to embrace social, she offers a lot of encouragement and practical suggestions on how to experiment. Read More
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Advertisement  Did you know 91% of today's online adults use social media regularly? Download The 2012 Digital Marketer Report for more key insights on the New American Consumer.
Survey Says
Video Email Marketing Boosts CTR, Purchasing Behaviors
Online video has moved to the mainstream: 81% of senior marketing executives now use online video content in their marketing programs, up from the 70% who did so a year earlier. Read More
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Quick Take
Must-Have Habits of Successful Video Content Marketers
Thanks to the captivating union of sound, music, and movement, video can convey your company's stories like no other medium. If you want to harness the power of video and craft killer content, here are five habits you should adopt. Read More
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My View Huzzah! Four Ideas for Activating Your Brand Advocates
By Theresa Trevor
In social media, is quantity better than quality? Sure, having a ton of Facebook fans (quantity) seems like a great thing, but having a ton of brand advocates (quality) is so much better. Read More
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@matthixson 25 Timeline Ready Apps for Enhancing Your Facebook Page https:////bit.ly/HMQNUi
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Forum Today's Question
By Jessica_bain 4/4/2012 at 12:21 PM
I need help naming a campaign on climate change. The name must draw people in, and it must have a positive connotation. Any ideas? Go To Question
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Apr 10
 FREE Seminar—Elusive Buyer 2.0: How to Move Them From Anonymity to Revenue
Apr 12
 PRO Seminar—MarketingProfs University: Creating a Winning Web Presence
Apr 12-26
 MarketingProfs University LIVE—Websites That Work save $200 with code WORKIT
Apr 17
 FREE Seminar—4 Keys to Successful Facebook Marketing
Apr 19
 PRO Seminar—How Sharing and Collaboration Can Benefit Marketers in a Connected Age
May 10-23
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
June 8
 Social Media Virtual Conference—3 Great Social Media Sessions sign up for free
 
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