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In This Issue
+ How-To: Rebrand a 10-Year-Old Company in Six Weeks
+ PRO: Nine Ways to Make Your Webinars Start Strong and Finish Big
+ Survey Says: Android Widens Smartphone Lead
+ Quick Take: Four Ways to Search-Optimize Your Site Structure
+ My View: 12 Perfectly Ordinary Words That Suddenly Have New Meaning
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How-To How to Rebrand a 10-Year-Old Company in Six Weeks
By Kathy Saenz
After laying out an 18-month plan for rebranding our 10-year-old company, we learned we had only six weeks to do it. Here is how we shifted from "OMG, they're crazy" mode into high gear, accomplishing the unthinkable in 42 days. Read More
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PRO Take 10: Nine Ways to Make Your Webinars Start Strong and Finish Big
In just 10 minutes, Shelley Ryan of Killer Webinars offers advice on getting your webinars off to a strong start, keeping them engaging, and ending them with focus and style. What's more, she tells you exactly what openings and closings are bound to put attendees to sleep—and which ones will keep them listening. Read More
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Survey Says
Android Widens Smartphone Lead, Apple Up on Verizon iPhone
Google Android strengthened its lead in the US smartphone market as of February 2011, accounting for 33% of smartphone subscribers, up 7% from the previous three-month period. Read More
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Quick Take
Four Ways to Search-Optimize Your Site Structure
Build it and they will notice. Boost your search rankings by modeling a site structure that makes your keywords most visible to search engines. Here are four surefire ways to move up the ranks.
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My View So This Word Walks Into a Bar... 12 Perfectly Ordinary Words That Suddenly Have New Meaning
By Ann Handley
As E.B. White noted, "language is perpetually in flux." Today, social media and technology are driving much of the shift—expanding the meaning of common words like "friend," "follow," or "like." What other words has social media morphed? Here are my Top 12 favorites. Read More
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@halvorson Super smart analysis of the @nytimes paywall by @aworkinglibrary: https:////j.mp/fVBpyd
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Forum Today's Question
By hsfish 4/2/2011 at 9:45 AM
How can I use my Facebook business page to promote my upholstery/carpet cleaning service to my target market in a 30-mile radius? Go To Question
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Apr 7
 PRO Seminar—MPU: 11 Digital Trends to Watch in 2011 with Steve Rubel
Apr 7-22
 MarketingProfs University LIVE—Social Media Marketing Fast Track save $200 with code SMFAST
Apr 8
 #ProfsChat—Podcasting and Social Media Twitter chat with @KarenRubin 12-1pm ET
Apr 8
 Digital Marketing World—Measurement Free online conference
Apr 12
 FREE Seminar—10 Rules for Lead Management Success sponsored by MarketNet
Apr 14
 PRO Seminar—8 Triggers that Turn Customer Distraction into Traction with Adrian Ott
Apr 19
 FREE Seminar—Reaching Business Audiences via Social Media & Display Ads sponsored by Bizo
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save
 
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