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In This Issue
+ How-To: The 7 Biggest Misconceptions of Successful B2B Marketing
+ Quick Take: Omni-Channel Retail—or How Kay Jewelers Grew Sales 49%
+ PRO 10-Minute Tutorial: Five Things You Should Know About LinkedIn
+ Survey Says: Gen-Z Trusts Mobile, Social Content More Than Other Gens Do
+ Mobile Minute Video: Second Screens, the App Movie, Google Glass
+ My View: Is Your Brand Promise Being Delivered From the Inside Out?
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How-To The 7 Biggest Misconceptions of Successful B2B Marketing
By Russell Glass
What drives B2B marketing success can be hard to decipher. Here are seven misconceptions about what makes for truly successful B2B marketing—and ways you can steer your efforts in the right direction. Read More
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Video Mobile Minute [Video]: Second Screens, the App Movie, Google Glass
By Amanda Klohmann
This week we cover mobile's increasing role as couch potato, its star turn in theaters, and a couple of ways Google Glass adds perspective. All in just over a minute. Read More
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PRO 10-Minute Tutorial: Five Things You Should Know About LinkedIn
In just 10 minutes, you'll learn five powerful, easy-to-implement LinkedIn tips you may not have considered. Viveka von Rosen explains how you can beef up your profile (even if you think you've mastered LinkedIn) to stand out from the crowd. Read More
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Survey Says
Gen-Z Trusts Mobile, Social Content More Than Other Generations Do
By Lenna Garibian
Members of Generation Z, those now age 18-23, tend to be indiscriminate with their media choices and are more likely than other generations to embrace and trust online communications such as social and mobile media and email. Read More
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Quick Take
The Omni-Channel Retail Experience, or How Kay and Jared Jewelers Upped Sales 49%
By Neal Berg
As consumers become increasingly more connected, so too will multiple shopping channels. The industry has dubbed this shift the "omni-channel" experience. Here's how, by embracing this approach, two brands significantly increased sales. Read More
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My View Is Your Brand Promise Being Delivered From the Inside Out?
By Michelle Rebecca
If a brand wants to live up to its reputation, it must deliver on its promise. And the entire organization needs to help that happen. Here's why. Read More
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